50 Shades of Gray???

By: Denise Colestock, LEED A.P. BD+C, Urban Floor, San Diego Regional Account Executive

Welcome Home Collection (Birch- Ash Bark)

Okay, maybe not 50 shades of gray, but a few is what Urban Floor is looking at for our Urban Lifestyle collection.  It seems that designers and consumers are looking for wood floors in shades of gray for residential and commercial use.  And how can we ignore the trends?  We aren’t.  We have started the research and design phase of adding gray shades to our wood collections to make sure our clients find what they need and want.

We have been reviewing feedback from our dealers, designers and in-field representatives to make sure we find the shades that are right for our clients- popular grays and perhaps even some that inspire new ideas and trends.  We do have a gray in our Welcome Home Collection in Birch Ash Bark but we feel our clients need more choices when it comes to price, smooth, handscraped and wear layer thickness.

Staying on top of trends is important to Urban Floor, but so is traditional and classic design.  As we add style to our collections, you will not have to worry about losing the look that has always worked.  We strive to keep our clients satisfied and well-acquainted with our products.

Denise Colestock, LEED A.P. BD+C

Denise is an integral member of Team Urban and keeps Urbanfloor “fashion forward.”  She has a background in design and architecture with an emphasis in sustainable design.  In her free time she enjoys hiking, paddle boarding, traveling, reading, running and yoga- usually with her active toddler in tow.  Denise even has her own urban farm which satisfies her passion for local, healthy eating- and introducing her son early to nature in its purest form.  If you have any questions regarding environmentally friendly design you can contact Denise directly at denise@urbanfloor.com.