Urbanfloor at Surfaces 2020

It is a new year and we are excited to share with you some of our newest additions to the popular Urban Lifestyle, Villa Caprisi, and premium L’artiste collections. We were proud to show off our new beautiful colors at The International Surface Event in Las Vegas last week.

In case you weren’t able to make it to the show, here’s a few photos to catch you up on what you might have missed!

 

 

How stunning is the Timbertop Lifestyle Vail on the floor of our booth?

 

 

On this display, you’ll catch a sneak preview of one of our newest, unreleased colors in the Villa Caprisi collection.

 

 

 

The Timbertop Lifestyle Papeete came alive on this larger-than-life photo display.

 

 

 

 

One of the things we are most excited about as we begin 2020 is our Cascade architectural folder!

 

 

 

Our Cascade architectural folder features all 30 colors of our stunning SPC collection. Complete with samples, technical information, and photos, this binder is perfect for flooring dealers and designers alike.

 

 

 

Surfaces was a fantastic way to kick off 2020! Stay tuned for more information as we release all our exciting new products this year – we can’t wait to share them with you!

Want to stay up-to-date with product releases and other important news? Subscribe to our newsletter! Head over to www.urbanfloor.com, scroll down to the bottom of the page and enter your email!

 

Want to see more? Check out our highlight video HERE!


Note: If you are a designer or flooring dealer and would like to request a Cascade architectural folder, please contact us at (323) 890-0000 or email us at customerservice@urbanfloor.com.

Color Corner: European Oak Renoir

Our L’artiste collection of engineered European oak is inspired by history’s most prestigious French artists. The careful crafting of each plank mirrors the intricate artistic process of some of the greatest painters ever known. With genuine European oak featuring elegant brushed detail, each handcrafted ultra-wide and extra-long plank is a work of art in its own right.

 

 

 

AESTHETIC & STYLE

The wire-brushed European oak Renoir mirrors the intrinsic warmth and love of beauty of its namesake. With a balanced and neutral color, this 8 5/8” wide plank floor will infuse into your home the same life and richness of feeling of Renoir’s most beloved works of art. Beautiful wood grain patterns are coupled with a state-of-the-art reactive stain, lightly bringing out the natural splendor of genuine European oak by creating color from within the wood.

Learn more about reactive stains. 

 

 

The charming knots and mineral streaks on each plank are creations of nature as lovely and as purposeful as Renoir’s many works of art. Each genuine European oak plank of the L’artiste Renoir is elegantly wirebrushed to highlight its natural grain and completed with a pristine UV-oil matte finish – harmonizing old-world style and contemporary design.

 

 

 

STRENGTH & DURABILITY

The Renoir’s strong 8 5/8″ wide planks are able to withstand heavy foot traffic. Its intricately wirebrushed texture make this floor a great option for families with children and pets. The L’artiste collection is backed with Urbanfloor’s lifetime structural and 50-year finish warranty (see warranty information here for more details). As a result, you can choose the Renoir with confidence that its elegant style will be around for years to come.

 

 

SAFETY STANDARDS

We ensure cleaner air for your family. In accordance with our company’s values, all our engineered wood flooring is proudly FloorScore certified and the European oak Renoir is no exception. FloorScore certification is a voluntary, independent certification program that tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

 

 

What do you think? Is the Renoir right for your home?  View the Renoir here.


Photos courtesy of Avante Garde Floors & DC Fine Homes

Creative Hardwood Application // Katie Kurtz of Adorned Homes

We have another special treat for you today! Multi-talented Minnesota based designer and real estate extraordinaire, Katie Kurtz, thinks outside the (flooring) box when it comes to design. Read below to see what she did with some creative thinking and a few extra boxes of our European Oak Grigio!


Creative Application: Wood Floors Don’t Have To Go On Floors!

 

 

In our most recent project, we added a statement wall in the home office and then re-imagined the typical use of wood floors. The home has 3 wood tones already; light wood floors (Urbanfloor Chêne “Grigio”), grey oak cabinets, beams and fireplace mantel plus the white enameled trim. As a rule of thumb I don’t suggest doing more than 3 wood tones in a home so I didn’t want to introduce another wood color and came to the conclusion that matching the floor would look amazing! The Chêne collection is made to be used as a traditional floor application but having a handy husband who can make anything we were able to create a herringbone pattern and apply it to the wall in the office!

 

Chêne Collection “Grigio”

 

You will always, always find me recommending wood flooring to my clients! In the past years LVP has become very popular but I’m still a wood girl through and through. I might budge for a laundry room or bathroom:)!

Before

 

Even though we created our own pattern, Urbanfloor DOES have a chevron pattern that makes install much easier! Timbertop, which is their chevron (very similar to herringbone), is a pre-done patterned floor that comes in 4 colors and is amazing! Being the matchy designer that I am we decided to tackle the pattern using the Chêne flooring product that we used on our floors so it matched perfectly!

We prepped the wall with 1×1 strips which creates a strong base to attach the wood planks to. Each box comes with multiple lengths to create interest and variation in the floor but for a herringbone pattern each plank has to e the same length. We decided on a size for each plank, we went mid size of the standards in the box to eliminate the most waste, and then went to town!

 

Two aged brass Hudson Valley picture lights were installed to finish off the look and I have a whole plan in place for the styling of this wall. Final styling and photos still to come so stay tuned but what do you think? We think it’s pretty awesome!

 

For your home projects, think outside the box. A cove ceiling with a wood plank floor would be amazing, or a backsplash behind a coffee bar! Options are endless, go on with your creative selves and have fun!

 Katie Kurtz, Adorned Homes


Want to see more of what Katie is up to? Click here!

Urbanfloor Partners: construction2style

Welcome back to the blog! We have a special treat for you today – one of our favorite teams of interior designers/builders/amazing individuals, construction2style, are sharing some of their design wisdom and experience working with our floors! 

 

We are construction2style, a team of four based in Minneapolis, MN that was started by husband and wife, Jamie and Morgan, back in 2012. Our company started as a DIY blog and has since evolved into a full service design + build interior residential and small media company. For over five years, we have been tearing houses apart and creating new happy spaces, not only for our clients, but within our own homes. We document everything on our blog from tutorials on the construction side, to how to build a website, to how we built and continue to build our brand.

 

construction2style team photo

 

A few years ago, we got connected to Urbanfloor and we’ve absolutely loved getting to work with this company and the kind humans who run it. Their products are top-notch, their customer service is amazing, and they have so many options from engineered wood to SPC.

Over a year ago, we remodeled our kitchen that really kicked off our firm partnership with Urbanfloor. They were open to any feedback and had any extra items we forgot and needed to us within days! When Jamie and Topher were installing the floor, they said it was a really easy process as well and we documented a full tutorial here.

 

Kitchen featuring Urbanfloor Chêne Lambrusco, Engineered Hardwood Flooring,

 

After having dark floors in our prior home, we knew that we wanted to go lighter. With crazy kids and all. With the help of the team from Urbanfloor, we chose the Lambrusco, European oak.

The planks are 7.5” wide with a wire-brush texture and have a light, creamy wood hue. This flooring was the perfect combination of lightness we wanted, plus texture and deeper tones that makes our home feel cozy and warm.

 

Kitchen featuring Urbanfloor Chêne Lambrusco, Engineered Hardwood Flooring,

 

We knew we wanted to continue the same flooring into the dining room and music room off the kitchen to keep the look consistent throughout. In our dining room, these light floors are a great base for the white trim and gray walls.

With this flooring in our home for the past year, it has performed really well, even with two toddlers, Minnesota winters, lots of traffic in and out. We  love it so much that now we’re continuing it into our living room. And did I mention our kids ride their bike in our home nonstop? And not one visible scratch.

 

Family in kitchen featuring Urbanfloor Chêne Lambrusco, Engineered Hardwood Flooring,

Dining room featuring Urbanfloor Chêne Lambrusco, Engineered Hardwood Flooring,

Living room featuring Urbanfloor Chêne Lambrusco, Engineered Hardwood Flooring,

 

With our client projects, we have been seeing a shift to lighter wood tones. Whether in cabinetry, floating shelves, or wood flooring, white oak has been a major player in the remodeling world. In this main level remodel, our clients loved our Lambrusco floors so much that they wanted them in their own home.

Engineered flooring is a great alternative to solid wood flooring for the lower price point and durability. With Urbanfloor, they carry a lifetime structural warranty and 35 year finish warranty, which gives our clients peace of mind and makes these floors a material we highly recommend for our remodeling projects.

 

Living room featuring Urbanfloor Chêne Lambrusco, Engineered Hardwood Flooring,

Kitchen featuring Urbanfloor Chêne Lambrusco, Engineered Hardwood Flooring,

 

Another trend we’re seeing in the remodeling world is the want for waterproof and scratch-proof flooring. A majority of our clients have pets and young kids, so having durable floors is a big priority for them. We also live in Minnesota where it snows for half of the year, so the waterproof aspect saves the floors for years to come.

In this kitchen remodel, we installed Urbanfloor’s Cascade SPC flooring and since this flooring is non-porous, it makes cleaning and maintenance easy. When clients are wanting a floor that can continue throughout their home, we always recommend SPC. It not only is easy to clean, but it looks amazing too!

 

Kitchen featuring Urbanfloor Cascade SPC Flooring

Kitchen featuring Urbanfloor Cascade SPC Flooring

That’s just a few of our favorite projects that we’ve recently done using Urbanfloor and we can’t wait to keep incorporating more and more!

-construction2style

 

Love what you see? Click here to see more of construction2style’s work!

Happy Summer! The weather is heating up and so are the hot design trends of 2019. One of our favorite designs of the year so far, this Boston home epitomizes the minimalist and sustainable aesthetic that is not only so popular in design trends today but timeless in enduring style.

The home you’re about to see has all the charm of a simple, modern space with bold accents and deep contrast that make this design POP! The European oak Chardonnay from our Chene collection is the perfect neutral flooring choice in this stunning design!

Even from the street, this modern Boston duplex has the charm to spare! Does anyone else love a bold colored door as much as we do?

Step inside to see a beautiful, open-concept living space as the living room flows into the eating area and kitchen. Natural light streams through bright windows to illuminate the gorgeous plank variations of the Chardonnay.

Contrasted with the bright and airy atmosphere the windows bring, bold accent furniture and a floor to ceiling fireplace take center stage in this living room.

Stainless steel appliances and contrasting wood tones give this kitchen an inviting warmth and a cool, modern twist.

A beautifully simple black and white bedroom off the main level is the perfect place to relax.

The second bedroom on the main level has a hint of lavender that softens the room with a welcoming and warm ambiance.

A sleek modern bath adorns the main level. A glass shower and tile floor give this bathroom a contemporary feel.

The staircase that leads up to the top level of this home is a feat of modern architecture. Strong, angular lines are juxtaposed with the warmth of the natural wood tones of the Chardonnay.

Another airy bedroom and bath await at the top of the landing. Bright windows, white accents, and a skylight help to uplift this fresh aesthetic.

Of the two bedrooms on the top level, however, the master suite is certainly the most impressive.

Vaulted ceilings, skylights, and bright whites make this design a true breath of fresh air.

Massive floor-to-ceiling closets and built-in storage are just a few of the incredible features of this master suite, for example.

The master bath does not disappoint. With unique lighted mirrors and a large tub, it’s the perfect bathroom to settle and relax away from the business of city life.

We hope you enjoyed this tour of this Boston home!

View the Chene Chardonnay here.

 

We are back to highlight another stunning hardwood floor! This time, we’re shining the spotlight on a beautiful almond-toned selection from the L’artiste collection, inspired by history’s most prestigious French artists – the Morisot.

Berthe Morisot, a French Impressionist painter, focused her painting on a variety of different subjects. From pristine landscapes to portraits and domestic scenes, her paintings were the work of careful, diligent study. From her watercolors, charcoal drawings, oil paintings, and more, each stroke of her brush or dash of her pencil was a focused act of inspiration.

 

 

AESTHETIC & STYLE

The same stunning technique and attention to detail Berthe Morisot used in her painting is exhibited it the luminous quality of the European oak Morisot floor. Beautiful wood grain patterns are coupled with a state-of-the-art reactive stain, lightly bringing out the natural splendor of genuine European oak by creating color from within the wood.

Learn more about reactive stains. 

 

 

The charming knots and mineral streaks on each 8 5/8” wide plank are creations of nature as lovely and as purposeful as Morisot’s many works of art. Each genuine European oak plank of the L’artiste Morisot is elegantly wirebrushed to highlight its natural grain and completed with a pristine UV-oil matte finish – harmonizing old-world style and contemporary design.

 

 

A delicate micro-beveled edge accents each plank, accentuating the inherent natural character of the wood, and ensuring a smooth transition from board to board. Stunning character marks adorn each European oak plank, from filled knots to mineral splits, adding a time-worn, storied feel to any room.

 

 

STRENGTH & DURABILITY

The Morisot’s strong 8 5/8″ wide planks are able to withstand heavy foot traffic. Its intricately wirebrushed texture make this floor a great option for families with children and pets. The L’artiste Morisot is backed with Urbanfloor’s lifetime structural and 50-year finish warranty (see warranty information here for more details). As a result, you can choose the Morisot with confidence that its beauty will be around for years to come.

 

 

SAFETY STANDARDS

We ensure cleaner air for your family. In accordance with our company’s values, all our engineered wood flooring is proudly FloorScore certified and the European oak Morisot is no exception. FloorScore certification is a voluntary, independent certification program that tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

 

 

What do you think? Is the L’artiste Morisot perfect for your interior design vision?

VIEW THE MORISOT HERE

Introducing the Cascade Fine Sands

We are proud to introduce the Cascade Fine Sands – 10 new beautiful additions to our popular collection of luxury rigid core SPC flooring. Inspired by the feel and energy of exotic, far-away beaches, the Fine Sands boasts an entire new level of elegance and durability.

Take a look at a few of the beautiful new colors available in this stunning series.

 

Maldives

 

Like its tropical namesake, the Maldives is reminiscent of exotic sandy beaches with its pale color tones and rich grain patterns.

 

 

Capri

 

Inspired by the rugged landscape of this Italian isle, the Cascade Capri boasts 9″ wide planks and a beautiful, rich brown tone.

 

 

 

Aspen

 

The Cascade Aspen strikes the perfect balance between neutral tan and modern gray.

 

 

 

Snowmass

 

Each 9″ plank of the Snowmass features stunning, multi-dimensional tones of cool gray.

 

 

 

Several of the newest additions to our Cascade series boast stunning tonal variation possible through state-of-the-art scanning technology of genuine reactive stained European oak (including the Capri, Aspen, and Snowmass featured above).

The Cascade Fine Sands luxury rigid core SPC floors are as durable as they are beautiful. Each plank is 100% waterproof and scratch resistant and comes complete with embossed grain planks, easy click installation, and attached UrbanShield Premium Underlayment.

 

View the entire Fine Sands series here.

What You Need to Know About Reactive Stains

What are reactive stains?

Reactive stain – you may have heard this term spoken in your search for hardwood floor, but what does it mean? To understand what a reactive stain is, it is also important to understand what it is not.

 

Timbertop Lifestyle, Biarritz

 

The Process

Whereas traditional stains add their color by painting the surface of the wood, reactive stains work by reacting with the natural components within the wood. Reactive stains are completely void of pigment and create color from inside the wood by interacting with the wood’s natural ingredients to create unique, 2-toned colors in wide variations that cannot be duplicated with traditional staining methods.

 

L’artiste, Chavannes

 

The Result

Reactive stain’s interaction with the natural tannins and sugars in the wood also creates an ‘aged’ look by replicating the oxidization and maturing process of naturally aged wood. This natural maturing process will normally take decades to achieve. However, with the reactive staining process it can create the same look immediately without harming the quality of the wood itself.

 

L’artiste, Pissarro

 

Fuming

Another state-of-the-art reactive process is fuming. Fumed (AKA Smoked) wood has been exposed to ammonia which reacts with the natural tannins in the wood to bring out new colors and variations. European oak is the preferred species for fuming/smoking because of its high tannin content which brings out an intense darker color.

 

Timbertop Lifestyle, Vail

 

Because the intensity of the reaction depends on the tannin content of the wood, each board reacts a little differently from the next, creating color variation that is more pronounced than untreated wood.

It is a common mistake that fuming/smoking involves application of the ammonia INTO the wood, but this is not the case. The change in color comes from the wood’s reaction to the presence of small amounts of ammonia in an enclosed environment. The ammonia causes the tannins in the wood to be brought to the surface. The longer the wood is exposed to the ammonia, the darker it becomes, resulting in a range of color from rich brown to almost black.

 

L’artiste, Rousseau

 

Wood floors that are treated with reactive stains or are fumed produce unmatched hues and a depth of color that simply cannot be duplicated with traditional staining methods. Are you still wondering if a reactive stained or fumed floor is right for you? Take a look at some of our reactive stained floors in the French inspired L’artiste collection or in the ultra-wide Timbertop Lifestyle series and decide for yourself!

 

Introducing the L’artiste Collection

 

L’artiste is inspired by some of history’s most prestigious French artists. With genuine European oak featuring elegant brushed detail, each handcrafted ultra-wide and extra-long plank is a work of art in its own right.

Featuring 10 different colors with 8 5/8” plank widths, the L’artiste is the perfect canvas for your interior design dreams.

 

Take a look at a few of the beautiful colors in this stunning selection of European oak.

 

Delacroix

 

 

Widely recognized as the leader of the French Romantic school of painting, Eugene Delacroix produced over 9,000 works of art in his lifetime. His influential work both shaped the work of Impressionists and gave inspiration to the Symbolist movement. Delacroix’s utilization of expressive brushstrokes and his careful study of color astounds even today. His works center around bold themes, many of which were inspired by the works of Shakespeare, Goethe, and Byron.

 

 

The European oak Delacroix, inspired by this great artist, is likewise as bold and daring as the painter himself. Deep cocoa-brown 8 5/8” wide wire-brushed planks of genuine European oak are an apposite way to pay tribute to such a significant artist.

 

Renoir

 

A well-known and celebrated artist of the Impressionist movement, Pierre-Auguste Renoir reveled in the beauty he painted. A lover of all things beautiful, his work is full of sparkling color and the brilliant playing of light. A man of great passion, Renoir’s paintings are characterized by a richness of emotion and a sincerely warm response to the world around him and all the people who call it home.

 

 

The wire-brushed European oak Renoir mirrors this intrinsic warmth and love of beauty. With a balanced and neutral color, this 8 5/8” wide plank floor will infuse into your home the same life and richness of feeling of Renoir’s most beloved works of art.

 

Morisot

 

Berthe Morisot, a French Impressionist painter, focused her painting on a variety of different subjects. From pristine landscapes to portraits and domestic scenes. Her paintings were the work of careful, diligent study. Each delicate brushstroke in its precise and purposeful place. From her watercolors, charcoal drawings, oil paintings, and more, each stroke of her brush or dash of her pencil was a focused act of inspiration.

 

 

Her diligence and stunning technique is exhibited it the luminous quality of the European oak Morisot floor. Beautiful wood grain patterns are coupled with a reactive stain, lightly bringing out the natural splendor of genuine European oak. The charming knots and mineral streaks on each 8 5/8” wide plank are creations of nature as lovely and as purposeful as Morisot’s many works of art.

 

Rousseau

 

Posthumously celebrated as a self-taught genius, Henri Rousseau was a master of his craft. His paintings explore vivid color and the wildness of nature. Dense jungle scenes and wild animals of the rainforest were a few of his favorite subjects though he never actually left France. Inspired by what he saw illustrated in books, Rousseau dared to imagine the beauty worlds away from him and brought it to life before his eyes on canvas.

 

 

This same daring exposition is featured in our floor by the same name. The European oak Rousseau captures this prolific painter’s imagination and boldness in his art. Each 8 5/8” wire-brushed plank is accented with saw marks, giving this unique and dark floor a reclaimed aesthetic.

 

View the whole collection here

 

Nestled in the prestigious Hollywood Hills area, in Northwest Los Angeles, lies a modern masterpiece. With its stunning angular design and sleek metal touches, this home is in a class all its own.

Our very own Santos Mahogany Natal from the Downtown series is featured throughout the home both on the ceiling and floor. Santos mahogany is widely regarded as one of the hardest hardwood species and its resilience and strength is complimented by distinct grain and warm tones. With beautiful 5-inch-wide planks, smooth texture, and a semi-gloss finish, it’s no wonder the Natal was chosen for the design of this contemporary Hollywood Hills home!

We recently had the opportunity to go in and photograph the incredible architecture and interior design of this magnificent home. From the hardwood ceilings to its floor-to-ceiling windows, you’ll soon see why this home stands above the rest.

Step through each room with care and get ready for some serious design envy.

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

From some really unique lighting fixtures, to a stunning color palette – this home has it all! Its warm ambiance is accented with natural wood tones, greenery, and contemporary pieces of furniture.

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

This spacious home features an open-concept living space which combines the kitchen, dining, and living areas. The mixed materials on the floor, walls, and ceiling compliment each other in this beautiful space.

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

Sweeping views enhance the chic interiors of each and every room.

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

Hallway or art gallery? The Santos Mahogany Natal is featured on both the floor and ceiling, surrounding the space in elegant warmth.

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

A staircase with mixed materials including wood, metal, and glass is a statement maker in this entry.

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

The bedroom is open to a large patio, perfect for admiring this home’s stunning views.

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

Floor-to-ceiling windows provide the perfect visibility of the surrounding hills while you relax in the living room.

Hollywood Hills Home, Santos Mahogany Natal, Urbanfloor

 

We hope you enjoyed this tour through this uniquely beautiful home. What do you think? Would you live here? Comment below!

You can view the Santos Mahogany Natal flooring HERE.