Educational

Apple Company History from 2000- 2004

By Glen Sanford Source: apple-history.comThe second half of 2000 was rocky for Apple. Slower sales (both for Apple and the industry as a whole), combined with a misunderstanding of the consumer …

Educational

Apple Company History from 1997- 2000

By Glen Sanford Source: apple-history.comJobs' presence was known almost as quickly as NeXT was acquired. The degree of Jobs' "expanded role" soon became quite clear. With no CEO and Apple Stock …

Educational

Apple Company History from 1996-1997

By Glen Sanford Source: apple-history.comAmelio made a strong effort to bring Apple back to profitability, but his efforts would prove to be largely unsuccessful. Following his first 100 days as CEO, …

Educational

Apple Company History from 1993- 1996

By Glen Sanford Source: apple-history.comSpindler, by all accounts, was the wrong man for the job. A fairly impersonal man, Spindler's office was nearly impossible to get into. However, in his two …

Educational

Apple Company History from 1985- 1993

By Glen Sanford Source: apple-history.comSculley became the de facto head of Apple in May 1985. Over the next few months, Apple was forced to lay off a fifth of its work …

Educational

Apple Company History From 1981- 1983

By Glen Sanford Source: apple-history.comFollowing the historic visit to Xerox PARC in 1979, Jobs and several other engineers began to develop the Lisa, which would redefine personal computing. Jobs, however, proved …