Featured Floor: European Oak Cabernet

We are back to highlight another one of our favorite floors – the Chêne Cabernet! The Chêne collection offers an upscale elegance with delicate hand-brushed 7.5″-wide European oak planks that will elevate your design with its stunning presence.

Aesthetic & Style

This deep-toned, wide plank, European oak flooring will be the focal point of the room. Warm and inviting, the stunning grain patterns of this long plank, engineered flooring makes this floor a unique option for any interior space. The Cabernet features a micro-beveled edge that is both simple and sophisticated.

 

Strength & Durability

The Cabernet’s strong 7 1/2″ wide planks are able to withstand heavy foot traffic. Its intricately wirebrushed texture make this floor a great option for families with children and pets. The Chêne collection is backed with Urbanfloor’s lifetime structural and 35-year finish warranty (see warranty information here for more details). As a result, you can choose the Cabernet with confidence that its elegant style will be around for years to come.

SAFETY STANDARDS

We ensure cleaner air for your family. In accordance with our company’s values, all our engineered wood flooring is proudly FloorScore certified and the European oak Cabernet is no exception. FloorScore certification is a voluntary, independent certification program that tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

Is the European oak Cabernet right for your home? View more details and order a sample here!

Featured Floor: SPC Yellowstone

Today we are highlighting a beautiful SPC floor from our Cascade series – the Yellowstone!

AESTHETIC & STYLE

Versatile and full of character, the Yellowstone’s neutral tan tone complements any design style. The Yellowstone not only has the appearance of genuine hardwood, it also features an embossed grain design. This detail makes this stunning SPC floor look and feel like genuine hardwood under your feet. The subtly varied tones from plank to plank mimic the natural variation of hardwood and add warmth and character wherever it is installed.

STRENGTH & DURABILITY

Each 9″ wide SPC luxury vinyl plank is scratch resistant and 100% waterproof, making the Yellowstone is an ideal choice for any space – bedrooms, bathrooms, and RVs alike! The Yellowstone is versatile and incredibly structurally stable; its resilient construction minimizes seasonal expanding or shrinking, and its rigidity helps to cover minor imperfections in the subfloor. With an easy click installation system and enduring construction, the Cascade Yellowstone is a popular choice for DIY-ers and households with large families or pets.

SAFETY STANDARDS

Following our company’s values, all of our flooring selections are proudly FloorScore® certified. FloorScore® certification is a voluntary, independent certification program that tests and certifies that hard surface flooring and the materials with which they are constructed comply with stringent indoor quality emissions.

You can read more about FloorScore certification here.


Click here to view the Yellowstone and get your free sample!

Want to see more of this amazing RV renovation? Follow @ashley.joyfullygrowing on Instagram!

New in Villa Caprisi

We are so excited to share four new beautiful additions to our Villa Caprisi collection! These incredibly beautiful 9.5” wide European oak floors are expertly crafted with a delicate wirebrushed texture and a matte finish.


Modena | VCM-816

Each beautiful 9.5″ wide plank of the Modena is delicately wirebrushed to accentuate the natural grain of genuine European oak. With its strong cross-finger core and its durable lacquer finish, this beautiful floor can easily stand up to the rigors of day-to-day life.

Palermo | VCP-817

The stunning color tones of the Palermo are complemented with a delicate wire brushed texture that brings out its natural grain. Each ultra-wide and extra-long plank boasts a durable lacquer finish and, with the strength of genuine European oak, will endure for years to come.

Ravenna | VCR-818

The perfect light and airy tones are presented in the European oak Ravenna. Each 9 1/2″ wide plank features a beautiful wire-brushed finish that accents the natural grain of genuine European oak. The stunning neutral tones, elegant texture, and scratch-resistant surface come together to create a floor as beautiful as it is durable.

Carrara | VCC-819

The beautiful light tones of the Carrara are showcased on incredible 9.5″ wide European oak planks. Each board is carefully wirebrushed to accentuate its natural wood grain and provide a strong surface and luxurious texture. Completed with a modern matte finish, this engineered wood floor provides a stunning, storied ambiance wherever it is installed.


Loving what you see? Click here to view the entire collection!

Urbanfloor Partners: “Why I Love My Hardwoods” with Megan Molten

We have something very special to share with you today. We teamed up with design powerhouse, Megan Molten, to bring you one of our favorite installations of the Villa Caprisi Romagna to date! Great things happen when you combine a stunning 9.5″ wide European oak floor with Megan’s fantastic eye for design. Continue reading below to hear Megan’s thoughts on her new floors!


One of my favorite new features of our home renovation is our beautiful hardwood floors by Urbanfloor . They make the biggest statement throughout our home and really captured the modern, fresh look we are going for. We decided to go with Romagna from the Villa Caprisi collection. I love the wider planks and how the European Oak brightens up our home. The floors are engineered hardwoods which we chose for a few reasons starting with the cost. Engineered hardwoods are a much better price point than regular hardwood flooring. I also loved that there is no waiting. We put our furniture in the day our floors were installed! You cannot do this with regular hardwood floors. With regular hardwood floors there is a sealing process and wait time before you can walk on them again. There is a lot of conveniences to not having to worry about that! We were on a tight timeline to get settled in and this was especially important to us.

We carried the hardwood floors through the open kitchen/ dining room, living room, mud room, entryway, hallways and bedrooms. The light floors and white walls give our home an airy feel. We chose to paint our entire home Chantilly Lace by Benjamin Moore from my go to ~ Spectrum Paint . The walls are a flat scrubbable finish while the trim and doors are satin. I love how the Charleston Peninsula Print by 42Pressed pops at the end of our hallway against the white walls and hardwood flooring.

My favorite feature of the hardwood floors is the idiosyncratic knots, mineral streaks and other elegant imperfections. I love seeing the original characteristics of the wood. The floors have a wirebrushed texture with a lacquered finish and are so soft to walk on! I love the matte finish of the floors.

The floors are so durable with a scratch-resistant surface great for high foot traffic areas of the home! We have pets and are always on the go so it was super important to us that the flooring would stay looking beautiful after lots of use. I wanted low maintenance and these floors are super easy to clean and do not show dirt easily! The floors contract and expand with the moisture levels which we needed given we have a crawl space home on the marsh ~ there is A LOT of moisture.

If you are looking to update your flooring I highly recommend Urbanfloor. Their selection of luxury hardwood flooring is unparalleled. Their variety of unique flooring fits any style. You can order free samples of the exact flooring featured in this post by clicking here ! What you see if what you get ~ you receive the sample in the finish of your choosing and that is what gets put down. There is no stains or working to get the perfect color that doesn’t exactly translate once applied. We loved knowing exactly what the finished product would look like once installed!

To purchase from Urbanfloor check out their dealer locator page to find a retailer in your area.

xx
Megan

SHOP THE POST


Thank you for sharing your experience, Megan! If you’d like to see more of what Megan is up to, check out her Instagram or her website!

Coronavirus Update

 

Updated: March 20th, 2020


As the Coronavirus situation evolves, we are committed to safeguarding the health of our employees, customers, and the general public. As a part of this commitment, we are actively following this ever-changing situation and abiding by the guidance of the Center for Disease Control & Prevention (CDC) as well as the orders put in place by the local and federal government.

View more information on Covid-19 from the CDC here.

We are partnering with other essential businesses to maintain the critical supply chain and are dedicated to providing the same care and quality materials to our valued customers. Our manufacturing will continue as usual and no supply interruption is foreseen at this time.

As of now, our business hours and services remain unchanged and we are implementing health and safety precautions at our headquarters.

We understand that this situation is fluid and things change quickly. We will continue to monitor the situation closely and adjust our operations accordingly.

Featured Floor: SPC Anguilla

We are back to take a closer look at one of our favorite floors from the SPC Cascade series – the Anguilla!

 

Aesthetic & Style

The 9” wide Cascade Anguilla is inspired by the pristine sand beaches and rocky cliffs of its namesake. It’s beautiful neutral brown color and modern wide plank design make it the perfect foundation for any design. The Anguilla not only has the appearance of genuine hardwood, it also features an embossed grain design. This detail makes this stunning SPC floor look and feel like genuine hardwood.

 

With the help of state-of-the-art scanning technology, the Anguilla provides the look of premium reactive stain European oak in the robust structure of SPC. We hand selected planks from our finest reactive stain European oak floors and had them scanned to create the uniquely beautiful Anguilla. The end result is an incredible depth of color and richness of tone previously not available in an SPC floor.

Learn more about reactive stain European oak.

 

Strength & Durability

The Cascade Anguilla is luxury SPC vinyl floor. This rigid core floor is as durable as it is beautiful; each plank is 100% waterproof and scratch resistant. The Anguilla can be installed in any room – kitchens, bathrooms, and basements alike. Not only is it versatile, it is also structurally stable; its resilient construction minimizes seasonal expanding or shrinking, and its rigidity helps to cover minor imperfections in subfloor. With an easy click installation system and enduring construction, the Cascade Anguilla is a popular choice for DIY-ers and households with large families or pets.

 

Safety Standards

In accordance with our company’s values, all of our flooring selections are proudly FloorScore® certified. FloorScore® certification is a voluntary, independent certification program that tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

 


Click here to view the Anguilla and get your free sample!

Want to see more of the Anguilla? Follow @ourwintonhome

Engineered Hardwood vs. Luxury SPC Vinyl: Which is Right for You?

We are going to tackle an important question today: should you choose luxury SPC vinyl or engineered hardwood for your home? We are proud to offer many selections in both of these categories in a variety of colors. Let’s take a closer look at each of these kinds of floor so you can decide which is the best fit for your family.

First, let’s take an individual look at each type of construction.


Engineered Hardwood Floor

Graphic showing how Urbanfloor engineered hardwood is constructed
Engineered Hardwood Construction

Engineered hardwood floor is made of 100% natural wood and is constructed in multiple, cross-grain layers. The top layer, or wear layer, comes in a variety of species and colors. Each layer of the core is laid cross-grain, in different directions, and ensures that the structure is highly stable, with less expansion and contraction when it encounters moisture, humidity, and fluctuating temperatures.


Luxury SPC Vinyl

Graphic showing how Urbanfloor SPC is constructed
Luxury SPC Vinyl Construction

SPC stands for Stone Polymer Composite. SPC refers to the core of our luxury rigid core floors. This core is affixed to a premium foam underlayment. On top of the SPC core is the image layer (which gives the floor its fabulous wood-like appearance) that is protected with a clear wear layer and a UV scratch-resistant protective coating. This durable floor can be installed in any room – kitchens, bathrooms, and basements alike. Our Cascade SPC is 100% waterproof and designed to absorb impact and resist scratches. SPC is structurally stable, meaning that its resilient construction minimizes seasonal expanding or shrinking, and its rigidity helps to cover minor imperfections in subfloor.


Now that we have defined our terms, let’s see how these amazing different constructions compare.

 

Luxury SPC Vinyl – Cascade Alamere

1. Installation

Engineered Hardwood

Depending on the type of hardwood floor, and given the correct environmental conditions, engineered hardwood floors can be installed below, on, or above grade using many different installation techniques (including glue, float, nail/staple). It can also be installed over all types of subfloor (including wood and concrete).

Luxury SPC Vinyl

SPC planks may be installed over on grade, above grade or below grade concrete subfloors, wooden subfloors, and even over most existing smooth, single layer, hard surface or un-cushioned resilient flooring. With a glueless, easy click installation system, and an attached UrbanShield Premium Underlayment, SPC flooring can be very simple to install. It is easy to cut and there are no specialized tools required, our SPC planks click together for a fast and trouble-free installation.

Click here for detailed, downloadable installation guides for your specific flooring.

 

Engineered Hardwood – European Oak Chardonnay

2. Design Options & Aesthetic

Engineered Hardwood

Modern engineered hardwood comes in a variety of species and design styles, from smooth finished maple to ultra-wide, wire-brushed European oak.

Luxury SPC Vinyl

Likewise, SPC flooring comes in a range of design options. Our SPC selections are complete with embossed grain which helps provide the look and feel of genuine hardwood.

 

Luxury SPC Vinyl – Cascade Yellowstone

3. Cost

Engineered Hardwood

Engineered hardwood comes in a wide range of prices from entry-level to premium. The price per square foot largely depends on the species, wear layer thickness, or width of the plank. Whatever kind of engineered hardwood that is selected, as it is constructed from 100% natural wood, it will add value and style to any home.

Luxury SPC Vinyl

SPC is cost-effective and generally at a lower price-point than most engineered hardwood flooring. It is an attractive option for many homeowners because of its resilience and ease of care.

Click here to find an Urbanfloor retailer near you who can assist you with pricing and purchasing information.

 

Engineered Hardwood – European Oak Grigio

4. Longevity

Engineered Hardwood

Engineered hardwood, when properly cared for and maintained, can last for years and years to come. While some engineered floors can be completely refinished, it is not a guarantee with this kind of construction. Whether or not sanding and re-refinishing is possible depends on the thickness of the wear layer. Make sure to select a product with a thicker wear layer if you plan on sanding and refinishing in the future.

For those who do not want to go through the extensive sanding and refinishing process, a screen and re-coat is always an option for refreshing your floors. This process is much less intensive and does not require sanding of the wood. Instead, a screen and re-coat involves buffing the original finish and reapplying a new top coat to restore your floors to their original glory. This can be done multiple time throughout the life of the floor.

Luxury SPC Vinyl

SPC flooring is extremely scratch resistant, but not scratch or damage proof. If any large gauges or damage should occur, a plank replacement is a great, low-cost option. SPC floors can last for many years with proper care and attention. The best way to keep SPC floors looking as beautiful as the day they were installed and to get the most out of your investment is proper cleaning and care.

Want to know more about your Urbanfloor warranty? Click here.

 

Luxury SPC Vinyl – Cascade Niagara

5. Cleaning & Care

Engineered Hardwood

Today’s hardwood floors are quick and easy to maintain, and with a few low-cost cleaning tools and a little preventative maintenance, can look beautiful for years to come. In addition to maintaining a stable environment, engineered hardwood floor should be cleaned regularly. Simply sweep, dust mop or vacuum to remove dirt and grit. When necessary, engineered hardwood can be cleaned with a hardwood floor cleaning product.

Luxury SPC Vinyl

As SPC floors have a completely non-porous surface, they repel water – making clean-ups a breeze! Dust, dirt, and grit can be an SPC floor’s worst enemy and cause them to scratch prematurely. The faster they are removed, the less wear and tear to the floor. Daily sweeping or vacuuming is recommended to help keep them scratch-free. If the vacuum has a beater bar (rotating bristle brush), it should be turned off. Twice weekly washing is recommended to avoid buildup of dirt and debris.

Click here to view our comprehensive cleaning & care guides for both engineered hardwood and SPC products. 

 

Engineered Hardwood – Hickory Cloud 9

6. Summary

Both engineered hardwood and luxury SPC vinyl are fantastic options when it comes to updating the look and feel of a home. While neither is inherently superior to the other, each has different pros and cons that make one or the other a better fit for different families or lifestyles. Some may opt for SPC as it is DIY friendly, waterproof and extremely easy to maintain. Others may select engineered hardwood for the unparalleled warmth, beauty and added value that genuine hardwood brings to a home.

Whatever your preference, we have floor we know you’ll love. Click below to browse our entire catalog of products and order free samples directly from our website!

Browse all products >>

Urbanfloor at Surfaces 2020

It is a new year and we are excited to share with you some of our newest additions to the popular Urban Lifestyle, Villa Caprisi, and premium L’artiste collections. We were proud to show off our new beautiful colors at The International Surface Event in Las Vegas last week.

In case you weren’t able to make it to the show, here’s a few photos to catch you up on what you might have missed!

 

 

How stunning is the Timbertop Lifestyle Vail on the floor of our booth?

 

 

On this display, you’ll catch a sneak preview of one of our newest, unreleased colors in the Villa Caprisi collection.

 

 

 

The Timbertop Lifestyle Papeete came alive on this larger-than-life photo display.

 

 

 

 

One of the things we are most excited about as we begin 2020 is our Cascade architectural folder!

 

 

 

Our Cascade architectural folder features all 30 colors of our stunning SPC collection. Complete with samples, technical information, and photos, this binder is perfect for flooring dealers and designers alike.

 

 

 

Surfaces was a fantastic way to kick off 2020! Stay tuned for more information as we release all our exciting new products this year – we can’t wait to share them with you!

Want to stay up-to-date with product releases and other important news? Subscribe to our newsletter! Head over to www.urbanfloor.com, scroll down to the bottom of the page and enter your email!

 

Want to see more? Check out our highlight video HERE!


Note: If you are a designer or flooring dealer and would like to request a Cascade architectural folder, please contact us at (323) 890-0000 or email us at customerservice@urbanfloor.com.

Color Corner: European Oak Renoir

Our L’artiste collection of engineered European oak is inspired by history’s most prestigious French artists. The careful crafting of each plank mirrors the intricate artistic process of some of the greatest painters ever known. With genuine European oak featuring elegant brushed detail, each handcrafted ultra-wide and extra-long plank is a work of art in its own right.

 

 

 

AESTHETIC & STYLE

The wire-brushed European oak Renoir mirrors the intrinsic warmth and love of beauty of its namesake. With a balanced and neutral color, this 8 5/8” wide plank floor will infuse into your home the same life and richness of feeling of Renoir’s most beloved works of art. Beautiful wood grain patterns are coupled with a state-of-the-art reactive stain, lightly bringing out the natural splendor of genuine European oak by creating color from within the wood.

Learn more about reactive stains. 

 

 

The charming knots and mineral streaks on each plank are creations of nature as lovely and as purposeful as Renoir’s many works of art. Each genuine European oak plank of the L’artiste Renoir is elegantly wirebrushed to highlight its natural grain and completed with a pristine UV-oil matte finish – harmonizing old-world style and contemporary design.

 

 

 

STRENGTH & DURABILITY

The Renoir’s strong 8 5/8″ wide planks are able to withstand heavy foot traffic. Its intricately wirebrushed texture make this floor a great option for families with children and pets. The L’artiste collection is backed with Urbanfloor’s lifetime structural and 50-year finish warranty (see warranty information here for more details). As a result, you can choose the Renoir with confidence that its elegant style will be around for years to come.

 

 

SAFETY STANDARDS

We ensure cleaner air for your family. In accordance with our company’s values, all our engineered wood flooring is proudly FloorScore certified and the European oak Renoir is no exception. FloorScore certification is a voluntary, independent certification program that tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

 

 

What do you think? Is the Renoir right for your home?  View the Renoir here.


Photos courtesy of Avante Garde Floors & DC Fine Homes

Creative Hardwood Application // Katie Kurtz of Adorned Homes

We have another special treat for you today! Multi-talented Minnesota based designer and real estate extraordinaire, Katie Kurtz, thinks outside the (flooring) box when it comes to design. Read below to see what she did with some creative thinking and a few extra boxes of our European Oak Grigio!


Creative Application: Wood Floors Don’t Have To Go On Floors!

 

 

In our most recent project, we added a statement wall in the home office and then re-imagined the typical use of wood floors. The home has 3 wood tones already; light wood floors (Urbanfloor Chêne “Grigio”), grey oak cabinets, beams and fireplace mantel plus the white enameled trim. As a rule of thumb I don’t suggest doing more than 3 wood tones in a home so I didn’t want to introduce another wood color and came to the conclusion that matching the floor would look amazing! The Chêne collection is made to be used as a traditional floor application but having a handy husband who can make anything we were able to create a herringbone pattern and apply it to the wall in the office!

 

Chêne Collection “Grigio”

 

You will always, always find me recommending wood flooring to my clients! In the past years LVP has become very popular but I’m still a wood girl through and through. I might budge for a laundry room or bathroom:)!

Before

 

Even though we created our own pattern, Urbanfloor DOES have a chevron pattern that makes install much easier! Timbertop, which is their chevron (very similar to herringbone), is a pre-done patterned floor that comes in 4 colors and is amazing! Being the matchy designer that I am we decided to tackle the pattern using the Chêne flooring product that we used on our floors so it matched perfectly!

We prepped the wall with 1×1 strips which creates a strong base to attach the wood planks to. Each box comes with multiple lengths to create interest and variation in the floor but for a herringbone pattern each plank has to e the same length. We decided on a size for each plank, we went mid size of the standards in the box to eliminate the most waste, and then went to town!

 

Two aged brass Hudson Valley picture lights were installed to finish off the look and I have a whole plan in place for the styling of this wall. Final styling and photos still to come so stay tuned but what do you think? We think it’s pretty awesome!

 

For your home projects, think outside the box. A cove ceiling with a wood plank floor would be amazing, or a backsplash behind a coffee bar! Options are endless, go on with your creative selves and have fun!

 Katie Kurtz, Adorned Homes


Want to see more of what Katie is up to? Click here!