Author: Rooster Creatives

Featured Floor: European Oak Ravenna

Say ‘hello’ to your new favorite hardwood floor – the European oak Ravenna!

AESTHETIC & STYLE

The European oak Ravenna has the perfect light and airy color tones. Each 9 1/2″ wide plank features a beautiful wirebrushed finish that accents the natural grain of genuine European oak. Minimal color variation and a modern matte finish create the perfect canvas for a multitude of design styles. With elegant neutral tones, a luxurious texture, and a scratch-resistant surface, the resulting combination is a floor as beautiful as it is durable.

The airy color of the Ravenna works with nearly any design style, wall color, or furnishing. Incredibly versatile, the pale tones of this wide-plank floor will brighten any space and make it appear larger.

STRENGTH & DURABILITY

The European oak Ravenna’s 9 1/2″ wide planks are constructed with a durable 4mm wear layer that is further bolstered with a multi-ply, cross-grain engineered core. This engineered construction enables the floor to be structurally stable and minimizes the expected seasonal expansion and gapping in hardwood floors. The Villa Caprisi collection is backed with Urbanfloor’s lifetime structural and 35-year finish warranty (see warranty information here for more details). As a result, you can choose the Ravenna with confidence that its timeless aesthetic will endure for years to come.

SAFETY STANDARDS

We ensure cleaner air for your family. In step with our company’s values, all our engineered wood flooring is proudly FloorScore certified. FloorScore certification is a voluntary, independent certification program. FloorScore tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

Click here to view the Ravenna and order a sample!

Want to see more of this beautiful home? Follow @jaci.daily on Instagram!

Featured Floor: SPC Maldives

It’s time to shine the spotlight a beautiful SPC floor from our Cascade series – the Maldives!

AESTHETIC & STYLE

Like its tropical namesake, the Maldives is reminiscent of exotic sandy beaches with its muted color tones and rich grain patterns. The airy, pale tones of the Maldives offer a bright, natural, and modern look. With 7″ wide planks adorned in neutral tones, the Maldives pair well with a multitude of design styles. This combination of neutral tones and an embossed grain texture makes it an appealing and versatile design option.

STRENGTH & DURABILITY

Each 7″ wide SPC luxury vinyl plank is scratch resistant and 100% waterproof, making the Maldives an ideal choice for any space – bedrooms, bathrooms, and basements alike! The Maldives is versatile and incredibly structurally stable; its resilient construction minimizes seasonal expanding or shrinking. A strong, rigid construction helps to cover minor imperfections in the subfloor. With an easy click installation system and enduring construction, the Cascade Maldives is a popular choice for households with large families or pets.

 

SAFETY STANDARDS

Following our company’s values, all of our flooring selections are proudly FloorScore® certified. FloorScore® certification is a voluntary, independent certification program that tests and certifies that hard surface flooring and the materials with which they are constructed comply with stringent indoor quality emissions.

You can read more about FloorScore certification here.

Click here to view the Maldives and order a sample!

Want to see more of this gorgeous home office? Follow @aliviafields on Instagram!

Featured Floor: European Oak Naples

Aesthetic & Style

The largest city in southern Italy, Naples is known for its art and culture – often being referred to as an open-air museum on account of its many monuments and historic sites. Inspired by the beauty of this great city, the European oak Naples in our Timbertop Lifestyle series is sure to leave you in awe.

With its classic light color and beautiful smooth matte finish, the Naples can withstand medium foot traffic, making it an ideal choice for small families.

Strength & Durability

The European oak Naples’ strong 9 1/2″ wide planks are constructed with a durable 3.2mm wear layer that is further bolstered with a strong cross-finger engineered core. The Timbertop collection is backed with Urbanfloor’s lifetime structural and 35-year finish warranty (see warranty information here for more details). As a result, you can choose the Naples with confidence that its elegant style will be around for years to come.

Safety Standards

We ensure cleaner air for your family. In accordance with our company’s values, all our engineered wood flooring is proudly FloorScore certified. FloorScore certification is a voluntary, independent certification program. It tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

-This bedroom features a feature wall installation of the European oak Zanzibar–

 

Love what you see and want more information? Click here to get connected with your local Urbanfloor retailer!

Photos courtesy of Spazio LA. View more of their work on their Instagram!

New Floors for 2021!

Happy New Year!

2020 is out and we all breathe a collective sigh of relief for 2021. On account of all the excitement of the new year upon us, we are happy to introduce SEVEN new European oak colors in our popular Chêne collection! So, read below to get the first look on the two new 7.5″ wide colors and the lineup of five new 6″ wide colors!

Dolcetto | CHE-642-DLC | 7.5″ Width

Each 7.5″ wide plank of the Dolcetto is delicately wirebrushed to enhance its natural grain and finished with a beautiful, light stain. In addition, its soft neutral color creates an organic and airy aesthetic, brightening and uplifting the space where it is installed. Each European oak plank is completed with a modern matte finish and charming character. With unique knots and swirls, all elements come together to create a floor that will be a stunning showpiece in any design.

Champagne | CHE-643-CHM | 7.5″ Width

The European oak Champagne strikes the perfect balance between modern trends and timeless style. With a contemporary matte finish on each 7.5″ wide plank, the Champagne features stunning warm, neutral color tones and elegant grain patterns accented with unique character elements. Suited for a range of design styles, the Champagne is certain to take center stage with its charming, vivid color tones and long elegant planks.

Amarone | CHE-644-AMA | 6″ Width

The honey tones of the European oak Amarone seem to emit light and warmth from within. The Amarone’s sophisticated aesthetic is made complete with stunning natural character and a beautiful, neutral stain. Lightly brushed to accentuate the natural grain, each plank is finished with a modern matte lacquer coating that both beautifies and protects this one-of-a-kind floor.

Avesso | CHE-647-AVE | 6″ Width

The light and airy tones of the Avesso provide a relaxed, inviting ambiance wherever they are installed. The Avesso features subtle character and light wirebrushing to showcase the stunning natural grain of European oak. Each 6″-wide plank is sealed with a UV protective lacquer, providing superior protection and a gorgeous, modern matte finish.

Brunello | CHE-646-BRU | 6″ Width

With varied and dimensional color tones ranging from light, creamy neutrals to hues of rich espresso, the European oak Brunello is brimming with character and warmth. Each 6″ wide plank is lightly brushed to accentuate the natural grain and finished with a protective modern matte lacquer coating to ensure its beauty for years to come.

Marsanne | CHE-648-MAR | 6″ Width

The Marsanne provides a welcoming, warm ambiance with a rich, neutral stain. Lightly wirebrushed to accentuate natural grain, each plank has the distinctive character only found in genuine European oak. With a modern matte finish and a protective UV lacquer, the Marsanne’s natural beauty will endure for years to come.

Verdiso | CHE-645-VER | 6″ Width

The Verdiso has an elegant array of color tones, ranging from warm umber to light honey. Brimming with character and charm, the distinctive planks of the Verdiso come together to create a truly captivating floor. Finished with a modern matte UV lacquer that both protects and beautifies, the European oak Verdiso’s lasting style is matched with enduring construction.

Want to see more of our fresh lineup for 2021? Check out the four new STUNNING selections in our premium L’artiste collection HERE.

3 Ways to Style a Faux Fireplace for the Holidays

There isn’t anything quite like a fireplace to help warm up your home and add some holiday spirit. Don’t have a built-in feature fireplace in your home? No problem – build one! Something as simple as an old desk hutch or bookshelf can easily be rehabbed into a chic fireplace surround with the help of some paint and a new wood backboard. Such is the case with this thrifted desk hutch turned faux fireplace featuring the stunning chevron Zanzibar.

View the Chevron Zanzibar HERE.

We’ve rounded up three ways to style a faux fireplace using items you likely already have around your home! But before we get to style inspiration, here’s a look at the “before”!

The Before

It may not look like much, but a little paint goes a long way!

 

The After

1. “Electric Stove” Space Heater

Perhaps our favorite option for a faux fireplace insert would be a “stove” space heater! Completely electric, this space heater has realistic flames that lend both a warm aesthetic and practical heat on chilly nights!

2. Rustic Tray & Electric Candles

Simple and understated, a rustic tray and battery-operated candles allow you to see more of the gorgeous wood backboard and yet still adds a warm glow!

3. Cozy Blankets & Pillows

A few festive blankets and a fluffy pillow provide a simple, casual aesthetic. Bonus points if your pillow has a snowman or other Christmas character!

When it comes to decorating a faux fireplace, the options are truly endless. From stacks of books to candles and birch logs, there is no wrong way to style it!

 

One of our favorite things about hardwood floors is that they are incredibly versatile. From ceilings to feature walls, here are a few of our favorite creative projects featuring our floors:

This herringbone office wall by Katie Kurtz of Adorned Homes featuring the European Oak Grigio.

 

Read the full blog post HERE.

This ceiling by the talented Construction2Style team featuring the European Oak Lambrusco.

 

Have you done something creative with your Urbanfloor flooring? Send an email to hello@urbanfloor.com, we’d love to see it!

New in L’artiste

The crazy year that has been 2020 is now coming to a close. We are celebrating the coming of the new year with the launch of four new, stunning wide plank European oak colors in our premium L’artiste collection. Read below and you’ll see exactly why we couldn’t wait until 2021 to share these floors!

ANTIGNA

The depth of color and feeling of Alexandre Antigna’s compassionate works of art is mirrored in the multidimensional color of the European oak Antigna. The smooth texture of natural grain is like brush strokes on each beautiful 8 5/8″ wide plank. Its neutral tone, created using state of-the-art reactive staining techniques, creates color and character from naturally occurring components of the wood and is unmatched by traditionally stained floors. With a durable 6mm wear layer and strong cross-finger core, the Antigna matches its beauty with an enduring construction.

BELLINI

The wide planks of the European oak Bellini are the perfect canvas to showcase its unique, warm, multidimensional color tones created using state-of-the-art reactive staining techniques. Each smooth plank brings a richness and a warmth wherever it is installed. Completed with a hard-wearing UV lacquer finish, the Bellini is an investment in both quality and beauty.

LORRAIN

The paintings of French artist, Claude Lorrain, seem to emanate light from within. For decades, his sweeping landscapes with glowing, multidimensional light have transfixed the masses. This incredible use of contrast and the talented capture of elusive light inspired the European oak Lorrain. A rich, depth of color is displayed on each wide plank. Delicate grain and a smooth texture provide the ideal surface to showcase a stunning reactive stain that creates an aged aesthetic right out of the box. With a cross-finger core and strong wear layer, the Lorrain is an excellent choice for those who are seeking durability as well as finesse.

MATISSE

Henri Matisse had a fondness for bright and expressive color. His works are bursting with a vibrance seldom replicated in other works. This love for rich, bold color is embodied in each plank of the European oak Matisse. This unique floor is neutral and yet exorbitantly rich in color. Beautiful, natural variation is complemented with reactive stain technology, creating a one-of-a-kind floor with unapologetic beauty.

 

Click here to view the entire L’artiste collection!

Featured Floor: Hickory Tumbleweed

Natural flooring tones are back in a big way!

With the rise in popularity of bohemian and organic design aesthetics, neutral tones and natural flooring hues are back in the spotlight. The Hickory Tumbleweed’s timeless, soft stain shows of the intrinsic beauty of American hickory. It is the perfect fit for modern trends and, with its subtle character and rustic charm, ensures a lasting aesthetic that will continue to elevate your home no matter where design trends may go in future.

AESTHETIC & STYLE

The Hickory Tumbleweed is constructed using American grown and harvested hickory wood, carefully selected for its rustic character and natural beauty. Each 6”-wide plank offers an organic, inviting ambiance with its creamy color tones and stunning natural variation from plank to plank. With a defined grain that is more visible than maple and more subtle than Oak, the Hickory strikes the perfect balance. The Hickory Tumbleweed has a dimensionally stable engineered core and durable wear layer. Its strong construction makes it the perfect choice for those who love an airy, relaxed aesthetic and need their hardwood floors to stand up to the rigors of day-to-day life!

STRENGTH & DURABILITY

The Hickory Tumbleweed’s durable 6”-wide planks are able to withstand heavy foot traffic. Hickory is the hardest North American flooring option, having an impressive Janka hardness rating of 1820 (see more on the Janka Hardness Test). Since Hickory is so durable by nature, it makes it a fantastic option for households with children and pets. The Hickory Tumbleweed is backed with Urbanfloor’s lifetime structural and 30-year finish warranty (see warranty information here for more details). As a result, you can choose the Tumbleweed with confidence that its elegant style will be around for years to come.

SAFETY STANDARDS

We ensure cleaner air for your family. In accordance with our company’s values, all our engineered wood flooring is proudly FloorScore certified. FloorScore certification is a voluntary, independent certification program. It tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

Love what you see? For more details on the Hickory Tumbleweed, click HERE!

Featured Floor: European Oak Duchess

We are back to shine the spotlight on another gorgeous floor – the European oak Duchess. Let’s dive into what makes this hardwood floor such a fantastic choice!

Aesthetic & Style

The beautifully wire brushed Duchess is the perfect choice for a light colored hardwood floor in any room. The detail and characteristics in the wood will add a sovereign flare to your décor. With stunning European oak planks at 6 1/2″ wide, the Duchess has a lux aesthetic that uplifts any room with its unique grain patterns and neutral stain.

 

STRENGTH & DURABILITY

The Duchess’ strong 6 1/2″ wide planks are able to withstand medium foot traffic. Its intricately wirebrushed texture make this floor a great option for families with children and pets. The Royal Court collection is backed with Urbanfloor’s lifetime structural and 20-year finish warranty (see warranty information here for more details). As a result, you can choose the Duchess with confidence that its elegant style will be around for years to come.

 

SAFETY STANDARDS

We ensure cleaner air for your family. In accordance with our company’s values, all our engineered wood flooring is proudly FloorScore certified. FloorScore certification is a voluntary, independent certification program that tests and certifies that hard surface flooring and the materials that they are made with are in compliance with stringent indoor quality emissions.

You can read more about FloorScore certification here.

 

Love what you see? For more details on the Duchess and to order your sample, click HERE!

Wide Plank Flooring

With proper care, hardwood flooring can stand the test of time and uplift the appearance of homes for generations. One of the most popular trends in recent years is wide plank flooring. Classified as 5” wide and greater, wide plank flooring is gorgeous, timeless, and it is clear that this stunning style is here to stay!

Romagna, 9.5″ Width
[Click here to view our entire product lineup and sort by width!]

Aesthetic & Design Style of Wide Plank Flooring

For those who love a rustic or traditional design style, wide plank flooring is a fantastic option. With the wider planks, there is more room to showcase the natural beauty of real wood. These charming and distinctive elements (such as knots, splits, and sapwood) add a sense of heritage, warmth, and unique character.

Chavannes, 8 5/8″ Width

 

Bach, 11.5″ Width

 

For those who prefer a more refined aesthetic and a contemporary or more modern design style, Select Grade wide plank floors have very few knots and feature a cleaner grain. Lighter toned wide plank floors are especially popular in these design styles.

 

Ravenna, 9.5″ Width

 

In large spaces and smaller spaces alike, wide plank flooring can make the space more airy and feel more open. This is especially true with lighter toned flooring. The wider the plank, the fewer seams between boards. This means few interruptions in the pattern of your flooring and in the natural lines of the room.

 

Ravenna, 9.5″ Width

Strength & Stability of Wide Plank Flooring

It is important to note that the wider the plank, the more susceptible the plank is to seasonal expanding and shrinking. While this is normal and to be expected of hardwood floors, engineered floors help to minimize these seasonal changes with an extraordinarily stable multi-ply, cross-grain core. With each layer of wood reinforcing the next, the beautiful aesthetic of wide plank flooring can also be dimensionally stable.

[For more information on how to maintain the right environment for your floors, click here.]

 

Palermo, 9.5″ Width

All About Texture

Genuine hardwood comes in a wide variety of textures. Something as simple as the texture can completely alter the look and overall feel of hardwood flooring. Let’s take a closer look at each texture we offer, from elevated smooth flooring to wire-brushed rustic planks brimming with character.

Smooth

A smooth texture is sleek and elegant. Many traditional hardwoods feature smooth texture, though this style also pairs well with lustrous modern designs. A smooth hardwood floor captures the beauty of each species’ natural grain without added textures by hand or machine.

European Oak Mauritius

Wirebrushed

A wire-brushed texture is created when actual wires are brushed across the surface of the wood by hand. This careful process removes the softwood from the top layer of the floor and creates a beautiful and hardwearing texture and enhances the natural beauty of the woodgrain.

European Oak Carrara

Hand-scraped & Heavy-scraped

Hand-scraped hardwoods offer a sculpted and time-worn appearance. Utilizing historic methods, each plank’s surface is shaped by hand to create an entirely unique floor that is full of charm and character. Heavy-scraped floors take the hand-scraping process a step further, creating deeper grooves and a more heavily sculpted surface.

European Oak Brindisi

Sawn Marked

Sawn marked floors are created using a distressing technique, mimicking rough sawn wood and favors a rustic aesthetic.

European Oak Rousseau

Distressed

A distressed floor generally combines several textures (i.e. wire-brushing, hand-scraping, saw marks) to create a unique, reclaimed aesthetic and a one-of-a-kind floor.

Maple Legacy

Click here to view all of our products and narrow your search by texture!