Many worried hardwood floor owners are quickly beginning to rip up their floors without question due to an incident on “60 minutes” on CBS that exposed the truth behind hardwood floor giant Lumber Liquidators.
According to the report, the Laminate floors they offer did not comply with strict safety standards. The incident has gained so much attention – for good reason – it has affected many other hardwood floor distributors, including us, Urban Floor.
Urban Floor has always kept safety in mind from the very first day we opened our doors – simply put, it’s our top priority. We stand behind our products and those of us within the company that do have engineered or solid hardwood floors in our homes, of course, use Urban Floor.
The Culprit = Formaldehyde
The chemical that is culprit is known as formaldehyde and is used in glues that bind the boards together. Formaldehyde is a known carcinogen and studies have shown they can cause a host of problems including chronic respiratory illnesses and cancer when exposed in high doses and for long periods of time. This is why testing is performed – to make sure this carcinogen does not put consumers at risk.
We Don’t Offer Laminate
At Urban Floor, we’re 90% about engineered hardwood floors, with the other 10% focusing on our wonderful solid wood flooring collection – the Presidential Collection.
In the report that targeted Lumber Liquidators – laminate flooring was the focus. Laminate floors are made differently than both engineered and solid wood flooring. We do not sell laminate floors here at Urban Floor.
Urban Floor’s Products – The Facts
Yes, some of Urban Floor’s products are made in China as well as tested there; however, when they are shipped back to the United States we double check their safety using our own independent lab tests from third parties based here in America. The results must meet strict CARB II compliant standards. The test results for Urban Floor’s products may be viewed below.
We hope this information helps clear up any confusion – just in case you are questioning why you chose Urban Floor for your hardwood flooring needs. We love hardwood floors and we would not settle for anything less than a quality, thoroughly safety-tested product.
Of course we had to bring four new hardwood flooring choices to start off 2015! Without further ado, we want to present Urban Floor’s newest addition to an already existing family: Maestro – as part of the Composer Collection.
All 4 flooring choices were carefully considered. As one of the leaders in the hardwood flooring industry, it’s important to keep up with the latest trends, which is why we captured what’s hot and responded with this small collection of 4 floors that use finely selected European oak milled to widths of 10.5 inches.
An upcoming trend is the desire for matte finishes. In a basic sense, matte just refers to a floor without much shine. All 4 of these new flooring options are equipped with a matte finishing done by oil experts, Osmo Oils. They source their oils and waxes from natural sources resulting in a product designed to not only enhance the natural beauty of wood, but to add strength and durability as well.
Keeping Up with the Kitchens
Kitchen flooring is also gaining a lot of ground. While we typically advise against kitchen flooring as water damage is always a strong possibility, we acknowledge the fact that flooring options are now equipped to handle “kitchen nightmares”. With a strong oil finish by Osmo Oils and a board thickness of 5/8” inches, you can count on the Maestro collection to get the job done. We even have specific shots showcasing both the Debussy and Strauss floors in a kitchen setting for your viewing pleasure. Enjoy!
View the specific details of the Composer Maestro collection (Maestro is at the very bottom).
Are you one of those “visual learners” that would rather watch a video than read text? We don’t blame you, which is why we have proudly made a set of 5 new videos that aim at enhancing our user’s browsing experience.
We take you a little behind the scenes at what goes on here at Urban Floor and the values we stand by, as well as elaborately describing certain collections that we take pride in because of rigorous effort to obtain some of the most sought after ecologically sourced woods, on top of delicate craftsmanship that leaves no room for error. It sounds like a mouthful, but that’s what we’re all about here at Urban Floor – true quality.
What’s even better? We’re affordable! We were just recently voted in as one of the top hardwood flooring brands for both product availability (we have a wide variety) and of course, price.
So what are you waiting for? Be sure to check out our short videos made specifically for you. And by short we mean less than 3 minutes.
In case you’re looking for a quick, short video on how to clean your hardwood floors, then be sure to take a look at our care & maintenance videos all offered on our Youtube channel. Of course, these videos also will not exceed 3 minutes because nobody has time for any video that lasts more than 3 minutes, right?
You’ll find a simple collection of short videos that tackle some of the most common hardwood flooring questions including moving furniture on wood floors, removing minor marks, cleaning your floors, as well as other topics. Who knows… you may learn something in less than 3 minutes!
Image provided by Rowhouse Showdown cast member, Kathy Kuo.
What is Rowhouse Showdown?
Rowhouse Showdown is an exciting new reality TV series that features a well-known renovation expert and the show’s host, Carter Oosterhouse, who has renovated roughly 500 homes. Carter has been featured in other home-makeover shows such as Trading Spaces and Million Dollar Rooms.
The show is actually a contest that consists of three separate teams competing against each other to see which team can renovate a house the best. The show takes place in Cincinnati, Ohio, using rundown homes in distressed neighborhoods for the teams to compete with.
Have You Seen Our Floors Yet?
If you have been tuning in to the shows on Wednesday nights and have a sharp eye, then you’ll be able to notice some of the engineered hardwood flooring – by your very own Urban Floor – that has been used in the show. We’ll give you a few seconds to guess… did you guess the Downtown Series (located in the Urban Lifestyle Collection) or Royal Court Collection? If so, then we’re going to have to call you the real winner of the show!
The show’s host, Carter, is a huge fanatic of eco-friendly living – something we love here at Urban Floor! This is why we source our raw materials from ecologically well-managed forests and suppliers.
In a blog post featured on GLAMOUR, Carter was interviewed and asked: “Are there any easy little ways everyone can be more eco-friendly at home that people might not have considered?” In short, he suggested that people compost more often. You can read the whole interview with Carter for more tips on eco-friendly practices on their blog.
If you’re in to shows involving home makeovers or renovating homes, then you’ll definitely enjoy Rowhouse Showdown! You can find the show featured on the FYI Television Network on Wednesday nights starting at 8ET/9PT.
Let us know on our Facebook or Twitter if you were able to spot our beautiful hardwood floors! We’d love to hear from you.
Urban Floor is proud to unveil its recent addition to our beautiful collection of hardwood floors: Chêne. Urban Floor now offers 90 spectacular hardwood floors to choose from, spanned across 8 different themed collections.
Chêne By Urban Floor – European Oak Hardwood Flooring
The brand new collection boasts 7 different selections to choose from that vary in shade: ranging from very light to very dark depending on your preferences. We’re certain that anyone interested will find a flooring choice that perfectly accompanies any existing furniture and colors within your home.
Plank size is certainly something to consider in selecting a hardwood floor and we took a middle ground approach by carefully crafting the Chêne hardwood floors to feature 7.5-inch wide planks.
All of the Chêne hardwood floors are wire-brushed meaning an industrial grade wire-brush is used to selectively remove the soft grains of a wood’s surface, leaving the hard grains showing. This creates a luminous rustic texture that reveals a hardwood floor’s inner beauty – it’s grain, streaks, grooves, and knots.
The flooring collection is also constructed using fine European Oak, which happens to be one of the most popular wood species used in our culture. European Oak is known for its rich design and functionality – using a special technique that results in a product featuring wider planks and tighter grain patterns.
Whether you’re browsing our new Chêne oak flooring collection or one of our other timeless collections, we’re sure you will find a hardwood floor that exceeds your expectations on both quality and value.
Happy Flooring from Urban Floor!
As professionals of hardwood floors, it’s important to stay on top of the latest hardwood floor trends. So what have hardwood floor consumers been raving about? Here’s what we’ve found:
Wide planks – Many consumers of hardwood flooring are starting to prefer planks as wide as 10 inches or higher! The new standard has been set to a width of 5 inches. Some may even say that 7 inches is the new standard. We can safely say that we are up to speed on this latest shift towards wider planks.
Exotic woods – Just the word ‘exotic’ brings out a feeling of awe. The thing about exotic woods is that they feature unusual grains and patterns that are completely natural. Examples of exotic woods include Acacia and Brazilian Cherry. Consumers of hardwood floors prefer this natural, wholesome look in their homes.
Engineered flooring – It’s no surprise that engineered flooring is still a strong hardwood floor trend as it’s an eco-friendly approach to hardwood floors as well as cost-effective. On top of this, engineered floors can be installed over concrete and below grade (unlike Solid flooring). In general, the trend towards ‘green’ products has been gaining growth for quite some time.
Dark colors – Hardwood floor enthusiasts are beginning to prefer bolder, darker colors such as dark brown, black, or auburn. Darker colors provide a more sophisticated, vintage appearance that can be very captivating. This isn’t to say that lighter colored floors are outdated. It’s all a matter of preference.
Wood walling (also called wood wall covering) – This is a recent phenomenon in which the walls of your house are replaced with hardwood flooring. It may sound very bizarre, but it’s catching ground. Again, it goes back to the whole idea of the natural look that provides homeowners with a sophisticated appearance that cannot be achieved through traditional white walls.
Head over to our Pinterest account for more ideas on hardwood floor trends & designs!
“XOLCATION” is an original web series executive produced and created by Eduardo Xol (pronounced soul), who is best known for his work as a member of the design team for the two-time Emmy award-winning international hit, “Extreme Makeover Home Edition.” Eduardo continues to work in television, currently serving as a lifestyle expert on Utilisima, a Fox International Network reaching more than 21 million homes in 34 territories across the Americas and throughout the Balkans.
“XOLCATION” documents the renovation of a California weekend beach house belonging to celebrity couple Jennifer Finnigan and Jonathan Silverman. Eduardo assembled a special team of close friends and talented individuals for this project. The goal? To create a brand and product integrated web series that brings the “vacation at home” experience to an outdated living space, which is in much need of a facelift to truly become a home away from home to relax and enjoy as if on vacation.
The series begins with a special focus on the bathrooms and kitchen that quickly evolves into a much larger project. Eduardo’s inspiration for the renovation came from his first visit to Kohler, Wisconsin. When Eduardo began working with his clients, he decided to pitch the documentation of the project to KOHLER and “XOLCATION” was born.
This is the first complete renovation that Eduardo is fully in charge of since leaving “Extreme Makeover Home Edition”. It gives the viewer a rare and intimate look at Eduardo’s life while getting valuable information about planning and executing a home renovation project of this magnitude. “XOLCATION” is a hybrid of documented reality and produced entertainment. Kohler will be the main presenter of this web series and is co-producing the project with Eduardo’s production team at Eduardo Xol, Inc.
Eduardo’s cast for the web series includes his clients, Jennifer Finnigan and Jonathan Silverman. Finnigan is a three-time Emmy Award-winning actress, who next stars in the new David E. Kelly series “Monday Mornings” set to air on TNT. While Silverman is best known for his film role in “Weekend at Bernie’s, he recently wrapped the movie “Self Storage” and stars in and directed National Lampoon’s “Another Dirty Movie”.
Eduardo’s on-camera cast also includes Dinah Leffert (Project Manager), Richard Morales (Communications Director), Trey Payment (Personal Assistant), K.C. Morgan (Design and Build Associate), Bryan Cooper (Lead Carpenter) and Daniel Lopez (General Contractor). Alexander Jeffrey, who is not seen on camera, serves as the Director of the web series.
Denise is one of the newest members of Team Urban and has a background in design and architecture with an emphasis in sustainable design. In her free time she enjoys hiking, paddle boarding, traveling, reading, running and yoga- usually with her active toddler in tow. Denise even has her own urban farm which satisfies her passion for local, healthy eating- and introducing her son early to nature in its purest form.
As the newest member of the Urban Floor team, I am excited to share my knowledge and passion for sustainable design with our clients and colleagues. The credentials after my name, LEED BD+C, mean that I am a LEED Accredited Professional and have passed an exam that allows me to design environmentally friendly buildings using strict codes and guidelines that lead to efficient buildings.
LEED stands for Leadership in Energy and Environmental Design and is redefining the way our built environments are designed, constructed and operated. Factors that are considered when creating a LEED building include sustainable site development, water savings, energy efficiency, materials selection and indoor environmental quality. This rating system can be used for commercial buildings as well as for residential homes and neighborhoods as a whole, and is constantly aimed at achieving high performance in human and environmental health.
With a background in design and architecture, I am excited to bring the latest news and trends to the Urban Floor team when it comes to flooring design and sustainable building technologies. To learn more about the LEED system, please visit www.usgbc.org. Also feel free to contact me directly at email@example.com if you have any questions regarding environmentally friendly design.
An “Apple a day” keeps the doctor away and for a few they now have an Apple in their home each day! We ran a summertime sweepstakes from July 4, 2012 to August 31, 2012 on our Facebook page.
Grand Prize: 21.5″ 2.5Gh iMac ($1199 Value)
Second Prize: The New iPad3 16GB Wi-Fi ($499 Value)
Third Prize: 8GB iPod Touch ($199 Value)
In addition we also ran an Apple Trivia game on our Facebook page where participants answered a trivia question based on Apple company history for eight weeks leading up to the big day. It was lot’s of fun for everyone and we have more in-store coming up. Thank you to everyone that participated!
Here are the lucky winners on this round and big congrats!!!