Category Archives: News

Ron Call’s Tip of the Week #003

Tip of the Week
March 30, 2012 
by Ron Call, your Urbanfloor Guy

Ron Call, your Urbanfloor Guy

When purchasing your new hardwood floor it’s a real good idea to make sure when the job is done you have a few extra boxes left over as an insurance policy.  I have replaced many floors over the years because of a small amount of flood damage caused by a dishwasher or a washing machine that leaked.  Although the damage was limited to a small portion of the kitchen or the hallway, the entire home had to be replaced because the homeowner had no left over material from the original install.  Manufacturers are constantly changing products, colors and styles of flooring from year-to-year.  If your hardwood floor has been discontinued by the manufacturer and you cannot match the original floor you may be forced to replace hundreds of square feet because of damage to a very small area.  Having a few left over boxes of wood stored in your attic or basement could save you thousands of dollars in the future.  So when your job is done if you have very little left over  material go to your retailer and buy a couple extra boxes of wood.  This is cheap insurance for your very expensive investment.

Ron Call’s Tip of the Week #002

Tip of the Week
March 23, 2012
by Ron Call, your Urbanfloor Guy

One of the first things people love to do when they get a brand new hardwood floor is show it off. Often they will have a party and invite all their friends.  Beware of beautiful ladies in stiletto high heel shoes.  Women love them and they may look stylish but a hundred pound woman in heels can apply more pressure per square inch than a fully loaded refrigerator. And if the heel is damaged it can be even worse. So high heels off at the door ladies or a real expensive repair job may be required after the clean up.

Reduce Water Exposure to Your Hardwood Floors When It Rains

Tip of the week
March 17, 2012
by Ron Call

Ron Call, your Urbanfloor Guy

It’s a rainy day here in So Cal.  Make sure you have walk-off mats placed at your front door and any other high traffic entry ways into your home to reduce water exposure to your floors. It wouldn’t be a bad idea to take off your shoes after being outside in the wet weather as well.

Congratulations to our Spring 2011 MacBook Air Winner

On Tuesday, February 7, 2012 we launched a “first day of spring” Facebook Fan Only sweepstakes promotion that ran through until Tuesday, March 20, 2012.  Facebook fans that entered were in a position to win a brand new MacBook Air from Apple.

The way we chose the winner was the old fashion way.  Each person that entered the sweepstakes their name was placed with their zip code into a “hat” sort-to-speak.  (It was actually a glass vase) Today, March 20th is the first day of spring, the day the winner gets announced.  So all the names get mixed around and the name of the winner is drawn.

Congratulations Taraneh Safia of Northbrook, IL

We also videotaped the drawing so you could get a behind the scenes look here: MacBook Air Winner March 20, 2012

Thank you everyone that participated and keep watch… We have exciting new chances to win great prizes exclusive to our Facebook fans.  Coming Soon!

 

Introducing Our Brand New ‘Downtown Series’

Great news everyone!  We just launched a new series of flooring in our Urban Lifestyle Collection called the ‘Downtown Series’ and it is made from one of the most beautiful woods in the world, Acacia which combines a wide blend of rich colors and unusual grain patterns in each plank.

It is available in four colors.  Both in genuine Handscraped or a smooth texture and is sure to bring uniqueness and sophistication into any home or office.

Can we get a  drum roll please?  Introducing the brand new Downtown Series:

Albany:  Mid Brown with warm, creamy grain tones. Smooth Texture.

Albany

Broadway:  Mid Brown with warm, creamy grain tones. Genuine hand- scraped finish with mild chattermarks.

Broadway

Manhattan:  Dark Chocolate with milk chocolate grain tones. Genuine hand- scraped finish with mild chattermarks.

Manhattan

Rochester:  Mid Brown with a hint of red grain tones. Smooth Texture.

Rochester

Who’s being sent to Italy?

So have you ever been to McDonald’s when they do the Monopoly game promotion and ever think to yourself… does anyone ever actually win these contests?

In a previous blog under the Contests section we announced a dealer contest at the Surfaces 2012 trade show at the Mandalay Bay Convention Center in viva Las Vegas, NV.  Dealers at the show could visit our booth and enter into a drawing to win a trip for two to Rome, Italy.  The motivation for the trip was to promote our newest collection Villa Caprisi with an Italian inspired design using brushed European Oak.

Talk is cheap and people want to see it to believe it right?  So here you go.  This is the winner of our Win a Trip to Italy drawing at the Surfaces 2012 trades show:

Shawn Zand of Best Floor from Anaheim, CA

Congratulations to Shawn Zand of Best Floor from Anaheim, CA for being the lucky winner of our Trip for Two to Italy at the Surfaces 2012 Expo!

So you see, people really do win these “thingies” called contests.  Who knows maybe you’re next!  Make sure to follow us on Twitter, Facebook and our website for the latest and the greatest.

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Site: www.urbanfloor.com

Urbanfloor Introduces Ron Call at Surfaces 2012

Ron Call, "Your Urbanfloor Guy" Host & Spokesperson

At this years Surfaces 2012 Expo held at the Mandalay Bay Convention Center in Las Vegas, NV we will be introducing you to Ron Call “Your Urbanfloor Guy.”  Ron will be making his appearance at the show on Wednesday the 25th from 8am-5pm.   Which is also the same day we announce the winner of our Win a Trip for Two to Italy for one of our lucky dealers that enter our drawing during the show.  Full details HERE

Over the last few months we have been producing a series of educational how-to videos that include Care & Maintenance, Installation, Product Tours and general advice on when it comes to hardwood flooring.  Ron Call is our company host, spokesperson and industry expert that you see appearing on Urbanfloor Media that is in ongoing development.  See our YouTube Channel HERE 

In addition we are developing an “Ask Ron” page on our blog site.  This is going to be an excellent way to get in touch with Ron directly and get advice, ask technical questions no matter how complex or simple they maybe.  Ron knows best.

So you may be thinking who is this Ron guy anyway?

Originally from Boston, Massachusetts Ron Call comes from a military family background.  He has lived all over the U.S. as his family was stationed to various bases.  He settled in San Diego County in 1974 and hasn’t left since.

His humble beginning in the flooring industry started at age 18 as an apprentice in 1978.  Today Ron is a recognized leader amongst his peers and clients throughout the industry.  34 years later Ron is an expert in all floor covering products specializing in hardwood installation and refinishing and the owner of the very successful business named Harmony Flooring based out of San Diego serving the entire southern California region.  Harmony Flooring’s motto “Music for your feet” stems from the fact that Ron is not only a topflight professional contractor but a world class musician as well.

Ron is a songwriter and plays multiple instruments including harmonica, guitar and bass.  When he isn’t laying down floors he is passionate about music and enjoys his free time as one of the members of the power trio “V Child.”  Ron has recorded and played with numerous Grammy winners and Grammy nominees and is no stranger to the limelight.  When asked what propels him in his remarkable life his answer is always his beautiful wife and two children.  We’re proud to introduce you to Ron Call, our Urban Floor Guy.

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