Category Archives: Industry

Urban Floor Engineered Flooring Article Featured on the LA Daily News!

Engineered Flooring to Become New Leader in Hardwood Floor Market

engineered flooring

Very exciting times for us at Urban Floor with a new article that was covered in the LA Daily News on the topic of engineered flooring and how they have risen from the bottom to a fierce, reputable contender in the wood flooring industry.

Just how much of a contender are engineered hardwood floors? Well they currently hold just close to 50% of the total hardwood floor market, and will soon surpass solid hardwood flooring options as the market leader.

We’re strong believers in hardwood flooring options that keep the environment in mind, but options that also make sense. The benefits of engineered hardwood floors do outweigh other flooring options in many ways. Sure, solid hardwood flooring and laminate hardwood flooring have their benefits. Solid hardwood flooring can be refinished and re-sanded multiple times, while laminate flooring is typically the most cost-effective choice.

So back to making sense… just how does engineered flooring “make sense”? No brainer:

Environmentally conscious – for each square foot of solid hardwood veneer, you can make up to 24 square feet with engineered hardwood. Talk about saving trees.

Installation – Engineered hardwood can be installed in just about any place, including above concrete, which we believe is quite impressive. Now who would be installing hardwood over concrete? People who have basements that do not want carpet and do not enjoy walking over concrete.

Have it your way – The many different ways engineered hardwood floors are manufactured is truly amazing. Different sizes, colors, thicknesses, width, styles, patterns, you can customize your engineered hardwood the way you want it.

Basically, we love engineered hardwood floors, which is why many of our collections are indeed just that – engineered hardwood floors! Read the full article on why engineered hardwood floors are gaining market share.

Hardwood Floor Trends of 2014

As professionals of hardwood floors, it’s important to stay on top of the latest hardwood floor trends. So what have hardwood floor consumers been raving about? Here’s what we’ve found:

Wide planks – Many consumers of hardwood flooring are starting to prefer planks as wide as 10 inches or higher! The new standard has been set to a width of 5 inches. Some may even say that 7 inches is the new standard. We can safely say that we are up to speed on this latest shift towards wider planks.

Exotic woods – Just the word ‘exotic’ brings out a feeling of awe. The thing about exotic woods is that they feature unusual grains and patterns that are completely natural. Examples of exotic woods include Acacia and Brazilian Cherry. Consumers of hardwood floors prefer this natural, wholesome look in their homes.

Engineered flooring – It’s no surprise that engineered flooring is still a strong hardwood floor trend as it’s an eco-friendly approach to hardwood floors as well as cost-effective. On top of this, engineered floors can be installed over concrete and below grade (unlike Solid flooring). In general, the trend towards ‘green’ products has been gaining growth for quite some time.

Dark colors – Hardwood floor enthusiasts are beginning to prefer bolder, darker colors such as dark brown, black, or auburn. Darker colors provide a more sophisticated, vintage appearance that can be very captivating. This isn’t to say that lighter colored floors are outdated. It’s all a matter of preference.

Wood walling (also called wood wall covering) – This is a recent phenomenon in which the walls of your house are replaced with hardwood flooring. It may sound very bizarre, but it’s catching ground. Again, it goes back to the whole idea of the natural look that provides homeowners with a sophisticated appearance that cannot be achieved through traditional white walls.

Head over to our Pinterest account for more ideas on hardwood floor trends & designs!

hardwood

Xolcation Series

Xolcation

“XOLCATION” is an original web series executive produced and created by Eduardo Xol (pronounced soul), who is best known for his work as a member of the design team for the two-time Emmy award-winning international hit, “Extreme Makeover Home Edition.”  Eduardo continues to work in television, currently serving as a lifestyle expert on Utilisima, a Fox International Network reaching more than 21 million homes in 34 territories across the Americas and throughout the Balkans.

“XOLCATION” documents the renovation of a California weekend beach house belonging to celebrity couple Jennifer Finnigan and Jonathan Silverman. Eduardo assembled a special team of close friends and talented individuals for this project. The goal? To create a brand and product integrated web series that brings the “vacation at home” experience to an outdated living space, which is in much need of a facelift to truly become a home away from home to relax and enjoy as if on vacation.

The series begins with a special focus on the bathrooms and kitchen that quickly evolves into a much larger project. Eduardo’s inspiration for the renovation came from his first visit to Kohler, Wisconsin. When Eduardo began working with his clients, he decided to pitch the documentation of the project to KOHLER and “XOLCATION” was born.

This is the first complete renovation that Eduardo is fully in charge of since leaving “Extreme Makeover Home Edition”.  It gives the viewer a rare and intimate look at Eduardo’s life while getting valuable information about planning and executing a home renovation project of this magnitude.  “XOLCATION” is a hybrid of documented reality and produced entertainment. Kohler will be the main presenter of this web series and is co-producing the project with Eduardo’s production team at Eduardo Xol, Inc.

Eduardo’s cast for the web series includes his clients, Jennifer Finnigan and Jonathan Silverman. Finnigan is a three-time Emmy Award-winning actress, who next stars in the new David E. Kelly series “Monday Mornings” set to air on TNT.  While Silverman is best known for his film role in “Weekend at Bernie’s, he recently wrapped the movie “Self Storage” and stars in and directed National Lampoon’s “Another Dirty Movie”.

Eduardo’s on-camera cast also includes Dinah Leffert (Project Manager), Richard Morales (Communications Director), Trey Payment (Personal Assistant), K.C. Morgan (Design and Build Associate), Bryan Cooper (Lead Carpenter) and Daniel Lopez (General Contractor). Alexander Jeffrey, who is not seen on camera, serves as the Director of the web series.

View the official promo trailer here:

Housing Market 180 According to Harvard Study

After several false starts, there is reason to believe that 2012 will mark the beginning of a true housing market recovery.  Sustained employment growth remains key, providing the stimulus for stronger household growth and bringing relief to some distressed homeowners.  Many rental markets have already turned the corner, giving a lift to multifamily construction but also eroding affordability for many low-income households.  While gaining ground, the homeowner market still faces multiple challenges.  If the broader economy weakens in the short term, the housing rebound could again stall…

Read More: HERE

Source: The Joint Center For Housing Studies For Harvard University

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