Category Archives: News

3 Wood Flooring Recommendations Perfect for Your Dining Room

With Thanksgiving here soon – we’re pretty excited to stuff our faces with great home cooked food including the usual culprits of turkey, stuffing, gravy, cranberry sauces, and of course the pumpkin pie topped with whipped cream. What’s one thing all of these have in common? They all end up in the dining room where guests and families begin to indulge. Urban Floor recommends it’s top 3 engineered wood flooring choices that are an excellent choice for your dining room.

1. Chianti

The Chianti hardwood floor is a great option for dining room flooring.

Dark wood flooring is especially popular these days, which brings us to our first recommendation: Chianti. This hardwood floor heightens your dining room experience with a warm, elegant feel perfect for family gatherings and events such as Thanksgiving.

Pro Tip: Area rugs are hardwood flooring’s best friend! They complement each other well. To add a little style or class to your dining room, consider an appropriate area rug to fit underneath your dining room table where you and your guests will be dining.

2. Messina

The Messina wood floor is perfect for the dining room.

Another European white oak suggestion that works very well for the dining room because of two simple aspects:

Dark wood
- it’s dark, but does not overwhelm.

Lacquer finish
– it also has a nice, smooth wire brushed finish topped with lacquer for excellent durability.

Durability is an aspect that should be considered for dining rooms as foot traffic generally flows in the dining room – not just for events, but because people often walk through this room to get to their kitchens.

3. Walnut Apache

Walnut Apache hardwood flooring works very well for the dining room.

Deviating a bit on this one, but the Walnut Apache is also an excellent hardwood flooring choice for dining rooms. It’s a dark brown hardwood floor that seeks to stand out with its semi-gloss stain. If you’re looking to really impress, then the Walnut Apache will certainly deliver. Its half-inch thickness also makes it perfect choice for hosting events – especially Thanksgiving dinner.

If you noticed, we stayed away from distressed or hand scraped flooring options as dining rooms are meant to impress. Of course, distressed and hand scraped wood floors are stylish in their own regard, but they do not come off as elegant or as “classy” as a nice European Oak, dark hardwood floor (with the exception of the Walnut Apache made from American Walnut and features a heavy scraped finish that appears more smooth than natural).

The one thing we’re all thankful for here at Urban Floor are our wonderful customers who appreciate the passion we have for exceptional hardwood flooring. Happy Thanksgiving!

Urban Floor’s Simple Hardwood Floor Buying Guide

simple hardwood floor buying guide by Urban FloorWhen it comes to modern hardwood floors, there are so many varieties, designs, colors, finishes, styles, installation options, etc. to choose from that it can be quite overwhelming to newcomers or even current hardwood floor owners who are looking for a fresh change. This is why your hardwood flooring experts at Urban Floor have created a simple hardwood floor buying guide for you to follow when selecting a type of hardwood floor.

3 Q’s

1st question: where are you planning on installing your hardwood floors?

This will help you determine the type of hardwood floor you should select. If you are having hardwood floor installed over concrete, then you will want to purchase engineered hardwood floors because they are specifically made to be installed in areas where other options cannot physically deliver on.

2nd question: do you live in an environment subjected to moisture?

Environments subjected to varying degrees of moisture change (i.e. living near a beach/basements) should be taken into consideration. If you live in a high moisture environment, then engineered hardwood floors would be a better option as they are strategically engineered to handle shifts in moisture. Moisture can cause hardwood floors to warp and this is limited with engineered floors.

hardwood floor foot traffic3rd question: will you be having people in your home often? Hosting events?

If yes, then you will want to consider hardwood floors that offer excellent protection against foot traffic. Hand scraped engineered hardwood floors offer durable protection from foot traffic as they are made to resemble floors that look worn. One thing to look for regarding foot traffic is the thickness of the floors. The higher the thickness, the better it will handle foot traffic. For example, ¾-inches of hardwood is much stronger than 5/16-inches.

Tip: The Janka Rating of a hardwood floor will also give you insight into how strong a wood floor is.

That’s a Wrap

From answering these 3 questions, you’ll be able to narrow your choices down. Everything else is about aesthetics and appearance, which is entirely subjective to each individual and you may have to play around with many samples until you find a specific floor that suits your style.

Work with your hardwood floor salesman to further narrow down your options and be sure to ask them certain questions that can be found in another one of our simple guides. View the guide here.

Go Behind the Scenes with Urban Floor

Are you one of those “visual learners” that would rather watch a video than read text? We don’t blame you, which is why we have proudly made a set of 5 new videos that aim at enhancing our user’s browsing experience.

We take you a little behind the scenes at what goes on here at Urban Floor and the values we stand by, as well as elaborately describing certain collections that we take pride in because of rigorous effort to obtain some of the most sought after ecologically sourced woods, on top of delicate craftsmanship that leaves no room for error. It sounds like a mouthful, but that’s what we’re all about here at Urban Floor – true quality.

What’s even better? We’re affordable! We were just recently voted in as one of the top hardwood flooring brands for both product availability (we have a wide variety) and of course, price.

So what are you waiting for? Be sure to check out our short videos made specifically for you. And by short we mean less than 3 minutes.

What Urban Floor is All About

A Truly Diverse Collection, Urban Lifestyle

A Popular Collection, Royal Court

An Artistic Collection, Composer

Our Newest Collection, Chêne

Instructional Videos Also Offered

In case you’re looking for a quick, short video on how to clean your hardwood floors, then be sure to take a look at our care & maintenance videos all offered on our Youtube channel. Of course, these videos also will not exceed 3 minutes because nobody has time for any video that lasts more than 3 minutes, right?

You’ll find a simple collection of short videos that tackle some of the most common hardwood flooring questions including moving furniture on wood floors, removing minor marks, cleaning your floors, as well as other topics. Who knows… you may learn something in less than 3 minutes!

Urban Floor is Proudly Featured on Reality TV Series Rowhouse Showdown!

rowhouse showdown

Image provided by Rowhouse Showdown cast member, Kathy Kuo.

What is Rowhouse Showdown?

Rowhouse Showdown is an exciting new reality TV series that features a well-known renovation expert and the show’s host, Carter Oosterhouse, who has renovated roughly 500 homes. Carter has been featured in other home-makeover shows such as Trading Spaces and Million Dollar Rooms.

The show is actually a contest that consists of three separate teams competing against each other to see which team can renovate a house the best. The show takes place in Cincinnati, Ohio, using rundown homes in distressed neighborhoods for the teams to compete with.

Have You Seen Our Floors Yet?

If you have been tuning in to the shows on Wednesday nights and have a sharp eye, then you’ll be able to notice some of the engineered hardwood flooring – by your very own Urban Floor – that has been used in the show. We’ll give you a few seconds to guess… did you guess the Downtown Series (located in the Urban Lifestyle Collection) or Royal Court Collection? If so, then we’re going to have to call you the real winner of the show!

Eco-Friendly Living

The show’s host, Carter, is a huge fanatic of eco-friendly living – something we love here at Urban Floor! This is why we source our raw materials from ecologically well-managed forests and suppliers.

In a blog post featured on GLAMOUR, Carter was interviewed and asked: “Are there any easy little ways everyone can be more eco-friendly at home that people might not have considered?” In short, he suggested that people compost more often. You can read the whole interview with Carter for more tips on eco-friendly practices on their blog.

If you’re in to shows involving home makeovers or renovating homes, then you’ll definitely enjoy Rowhouse Showdown! You can find the show featured on the FYI Television Network on Wednesday nights starting at 8ET/9PT.

Let us know on our Facebook or Twitter if you were able to spot our beautiful hardwood floors! We’d love to hear from you.

Urban Floor Releases Brand New Hardwood Flooring Line

Urban Floor is proud to unveil its recent addition to our beautiful collection of hardwood floors: Chêne. Urban Floor now offers 90 spectacular hardwood floors to choose from, spanned across 8 different themed collections.

The release of the Chêne flooring line is a great way to celebrate the recent news of Urban Floor ranking in as one of the top hardwood flooring brands for both price and product availability.

Chêne By Urban Floor – European Oak Hardwood Flooring

chene european oak by urban floor

The brand new collection boasts 7 different selections to choose from that vary in shade: ranging from very light to very dark depending on your preferences. We’re certain that anyone interested will find a flooring choice that perfectly accompanies any existing furniture and colors within your home.

We’re huge advocates of engineered hardwood flooring, and our Chêne new hardwood-flooring line fits the bill. Engineered hardwood floors offer benefits that other flooring choices simply cannot provide.

Plank size is certainly something to consider in selecting a hardwood floor and we took a middle ground approach by carefully crafting the Chêne hardwood floors to feature 7.5-inch wide planks.

All of the Chêne hardwood floors are wire-brushed meaning an industrial grade wire-brush is used to selectively remove the soft grains of a wood’s surface, leaving the hard grains showing. This creates a luminous rustic texture that reveals a hardwood floor’s inner beauty – it’s grain, streaks, grooves, and knots.

The flooring collection is also constructed using fine European Oak, which happens to be one of the most popular wood species used in our culture. European Oak is known for its rich design and functionality – using a special technique that results in a product featuring wider planks and tighter grain patterns.

Whether you’re browsing our new Chêne oak flooring collection or one of our other timeless collections, we’re sure you will find a hardwood floor that exceeds your expectations on both quality and value.

Happy Flooring from Urban Floor!

Urban Floor: One of the Best in Price and Product Availability

best hardwood floor brandUrban Floor is proud to announce it’s latest achievement in the lovely world of hardwood flooring: we ranked in as one of the best hardwood floor brands of the year for two separate categories! The categories include both price and product availability.

The achievement comes from the release of an extensive market intelligence report performed by ReCo that is featured in a reputable hardwood flooring trade publication, Floor Covering Weekly.

We’re absolutely stoked over this news, because it shows that all of the hard work performed here at Urban Floor is beginning to show measurable progress that is truly made possible by you guys, our sincere customers who find true value in the solid and engineered hardwood floors that we proudly offer.

The same study also revealed that carpet still leads the market in flooring, but we like to believe it’s because people have not been given a chance to see the positive reasons in making the switch. That or many people are simply content with the carpeting they have had in their homes for multiple years.

Hardwood floors bring more than just value to your home, they bring a touch of beauty that is completely customizable to your own, personal taste. That is why we offer a broad selection of affordable flooring that’s widely available, because different people have different tastes and it’s important to make sure we offer a floor fit for anyone. We also plan on adding a new line of floors in the foreseeable future so stay tuned for it’s exciting release!

Again, we want to graciously thank our customers, fans, and those who have shown support since our beginning. Your support is an integral part in helping us bring the best quality hardwood floors into the homes of those that realize how the housing market is slowly shifting from carpet flooring to hardwood flooring.

Urban Floor Engineered Flooring Article Featured on the LA Daily News!

Engineered Flooring to Become New Leader in Hardwood Floor Market

engineered flooring

Very exciting times for us at Urban Floor with a new article that was covered in the LA Daily News on the topic of engineered flooring and how they have risen from the bottom to a fierce, reputable contender in the wood flooring industry.

Just how much of a contender are engineered hardwood floors? Well they currently hold just close to 50% of the total hardwood floor market, and will soon surpass solid hardwood flooring options as the market leader.

We’re strong believers in hardwood flooring options that keep the environment in mind, but options that also make sense. The benefits of engineered hardwood floors do outweigh other flooring options in many ways. Sure, solid hardwood flooring and laminate hardwood flooring have their benefits. Solid hardwood flooring can be refinished and re-sanded multiple times, while laminate flooring is typically the most cost-effective choice.

So back to making sense… just how does engineered flooring “make sense”? No brainer:

Environmentally conscious – for each square foot of solid hardwood veneer, you can make up to 24 square feet with engineered hardwood. Talk about saving trees.

Installation – Engineered hardwood can be installed in just about any place, including above concrete, which we believe is quite impressive. Now who would be installing hardwood over concrete? People who have basements that do not want carpet and do not enjoy walking over concrete.

Have it your way – The many different ways engineered hardwood floors are manufactured is truly amazing. Different sizes, colors, thicknesses, width, styles, patterns, you can customize your engineered hardwood the way you want it.

Basically, we love engineered hardwood floors, which is why many of our collections are indeed just that – engineered hardwood floors! Read the full article on why engineered hardwood floors are gaining market share.

5 Ways To Prevent a Ruined Hardwood Floor

ruined hardwood floor

As we begin to see more and more families make the switch to hardwood flooring, we want to remind you of a few ways to keep yourself from the sight of a ruined hardwood floor.

1. Welcome Home

As you’re out and about throughout the day, your shoes pick up a handful of debris ranging from just normal everyday dirt to gum, and if you’re really unlucky – dog doo. The last thing you want is for this debris to catch your hardwood floors. This is why it is essential to add a welcome mat to the entrance of your home, giving you an efficient space to take your shoes off without adding in the extra chore of cleaning your floors.

2. Too Much Cleaning

Everything in life is about balance. While cleaning your wood floors is definitely a great habit to pick up, it can actually be damaging. Here’s the main reason why: too much water or solution. Dry mopping or dry-damp mops work best. The last thing you should do is blast your floors with a wet mop. The same goes for overdoing it with cleaning solutions.

Instead of cleaning the whole floor, perhaps stick to certain areas that appear filthier than others. Some people have tried steam cleaners (with some cleaners advertising a “wood flooring option”). Our advice – stay away from steam cleaners.

3. Here Comes The Sun

For those who live in cooler climates, this won’t affect you much. But for those of us stuck with lots of sunlight should highly consider investing in blinds, shades, drapes, and/or moving furniture around to distribute the sun equally throughout the room. Too much sunlight may damage hardwood floors, can dry out the finish, and cause discoloration.

4. Cushioning the Furniture

It’s nice to come home and throw yourself into a chair to relax. Sometimes, this results in unwanted scratches to your floors. An easy solution: furniture padding. You should spend no longer than an hour of your day searching for furniture pads to place under the corners of any furniture – couches, chairs, tables, etc. Chances are, your local hardware store will be carrying them.

5. Cat Scratch Fever

Pets are great companions, but your hardwood floors may have a different relationship with them. The biggest concern with pets is their nails. Their nails could leave small scratches, leaving you with a ruined hardwood floor. If pets could, they would probably trim their own nails like we humans do, but they can’t. When you begin to notice your pets’ nails becoming a little too long, then it’s time for a trimming. With some pets, this chore can be a real hassle. If that’s the case then look into a professional groomer who can also give them a nice bath, too!

The Latest Hype: Matte Finish Hardwood Floors

Hardwood floors are known for their glossy, shiny, almost wet-looking appearance. A hardwood floor’s gloss comes from the amount of light that is reflected off of them, usually measured from a 60-degree angle; the angle at which you will most likely view hardwood floors if you are standing.

There’s a type of gloss finish that actually doesn’t have much gloss to it: matte. Matte finishes attempt one thing: to make hardwood floors seem as real as possible with a very small amount of shine. Matte finish hardwood floors are picking up some ground as consumers are craving a truly “natural”, clean feel to their homes. They give off the illusion of raw wood. There’s something about natural that makes us feel comfortable.

So how shiny, or not so shiny, is matte? Typically, a hardwood floor’s sheen level is measured by its luster, ranging from 0-100%. A hardwood floor’s luster is the amount of glow that is seen from reflected light. Here’s a comparison of various hardwood floor finishes:

High-Gloss = 75% or higher

Semi-Gloss = 55% – 70%

Satin = 30 – 50%

Matte = 1 – 20%

As you can see above, matte floors have the least amount of shine. Everyone has their preference as to what they want in their homes, but perhaps a few considerations should be made.

Matte finishes, and low-luster finishes in general, hide scratches, dirt and other imperfections much better than glossy floors. Matte finishes are more child- and pet friendly than high-gloss finishes because they don’t show as much dust, dirt, or footprints.

On the other hand, glossy finishes just seem too pretty to look at. They tend to be cleaned more often, but for good reason: because shiny floors look impressive. Glossy floors are capable of giving your home a boost to the “wow factor”.

If you’re interested in matte finish hardwood floors, look at our Villa Caprisi Collection, The Composer Collection and our Downtown Series within our Urban Lifestyle Collection. We also have our new Chene by Urban Floor Collection, coming soon… Stay Tuned!

matte finish hardwood floors

Protecting Your Hardwood Floors from Guests

It’s common for families and friends to get together for celebration. It’s also common for many homeowners with hardwood floors to realize how their guests have left the floors with scratches or spills.

Hardwood floors are very durable; especially engineered floors that are specifically made to handle guests. However, it’s hard to control what happens during an event. Follow our 4 tips below to ensure you are proactively protecting your hardwood floors from guests:

Rugs
We’ve said it before and we’ll say it again: rugs are hardwood floor’s best friends. The trick here is to strategically place any rugs in ‘hot spots’, or spots that will contain lots of foot traffic. You definitely want to place a rug right at the entrance for people to take their shoes off or wipe their shoes down. This also goes for any backdoor or side entrances where your guests may be going in and out.

Chairs
If you have any chairs, then you may want to consider adding some cushion to the bottom in case you have guests that decide to plop into the chair, with their weight causing the chair to move backwards, potentially scratching your floor. Depending on the type of chair, you will either need felt pads or chair glides. Both are easily attainable at your local hardware store.

Paper Towels
Chances are, a few minor spills will happen during your event. Keeping a sufficient stock of paper towels handy can save you anguish later on. In case a guest spills soda while pouring, a paper towel can quickly mop up the mess. Keep a few a rolls scattered in various spots throughout the house where you believe a spill is most likely to occur. If a larger spill happens, then it would be best to use a mop to clean your hardwood floors.

Outdoor Eating
If you’re overly stressing about your floors and weather permits, then you should consider having your guests eat outside to further reduce the likelihood of any damage or spills occurring. This will require you to have enough chairs and tables handy, as well as table covers, paper plates, and plastic utensils. Most importantly, make sure the trashcan is also placed outside.

We hope these tips help you in proactively keeping your hardwood floors looking sharp for any event you host. Above all make sure you enjoy the time you have with your family and friends!

Read more on how to prepare hardwood floors for you, your guests, and your family.

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